States join hands to open the United States and the manufacturers are playing fl
Before
States United States
Announced to the outside world: Starting this week, flat
TV
Will once again across the board price cuts, the most significant drop of 60%. Zhongshan, the head of the United States told reporters the U.S. The price cut will be the country from 1000 to 7000 yuan in the range, some manufacturers as the market share of some products even below cost,
Sell
.
Ahead of the arrival of flat-panel era
According to SARFT
Planning
High definition
Digital TV
Entered the homes of ordinary people has become an inevitable, with the promotion of digital cable TV, flat panel TV will undoubtedly become the mainstream of future consumption, a huge market space. In order to compete for this market, the flat-panel manufacturers to take a variety of
Promotions
Ways in which
Price war
Is the primary means.
Reporter learned that the country the week before the United States following the introduction of 8988 yuan of 42-inch
Plasma TV
After another week launched
Hisense
,
Changhong
,
TCL
7988 yuan low prices for several of the 42-inch plasma TV, from the previous week's price fell another 8,988 yuan for a whole 1000. In addition, the domestic and joint venture
LCD TV
Also ranging from 1000 to 3000 yuan a sharp "diving" flat panel TV also comes with many valuable gifts.
Zhongshan U.S. official said, flat-panel TV short of a significant price reduction has caused great concern to many consumers, the national U.S. sales of flat-panel TVs, compared with the past surge in Zhongshan, the U.S. sold just last week 30 flat panel TV sets, TV season has come earlier than in previous years.
The official also disclosed that, following domestic
Brand
Significantly lower prices, the joint venture brands are beginning himself, Panasonic,
Philips
All follow-up joint venture brands such as color TV, an average reduction of 30% or so. Whether a joint venture brand or domestic brands, have been aware of the "high-end, low-cost" is to enhance its
Competition
Bargaining power is most useful to the fierce competition in the long-term survival.
Manufacturers to promote the collective plate, "diving"
Zhongshan, a U.S. official told reporters that the country is able to urge the United States flat-panel TV prices "avalanche", mainly due to flat production enterprises with many powerful combination.
Changes in market demand as color TV, color TV manufacturing industry has experienced a large-scale industry changes, the color TV manufacturer's product structure to be adjusted. With
Skyworth
Example, its product lines in the CRT (traditional CRT TVs), plasma, LCD,
Rear Projection
The current ratio of TV were 60%, 10%, 20% and 10%; this time of the year, CRT's share is over 90%.
Obviously, Skyworth has been the focus of production transfer to the flat panel TV. Moreover, Hitachi announced in September it is to stop the production of traditional color TV, concentrate on flat panel TVs. This reporter has learned, Skyworth will be 330 in the States United States National
Marketplace
Joint preparation blowing the largest TV market, "Skyworth TV storm." According to reports, Skyworth and national U.S. sales of the two second half goals locked in 8 million, maximum decrease of 30%, other major TV manufacturers are no exception to the United States and the National powerful combination of large-scale flat-panel TV to start joint promotion activities such as joint signings, joint let, manufacturers produce a large number of special machines dedicated to the country the United States sales, and Gome will also take huge amounts of money to none other for consumers.
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