Cctv Can Also Share The World Cup Advertising Business Opportunities For Smes
2006 World Cup years, not only to offer 10 million yuan opportunities for large enterprises, SMEs will also try to share the World Cup this year brought Advertisement Opportunities. Less than 1 million yuan, will be able to ride in the world event on the “ride”, which is according to the Central TV station 2006 World Cup held at the learned description advertising resources.
Recently, CCTV advertising department announced the 10 echelon of the advertising products prices, the volume of 40 million yuan put customers around the gold during the World Cup advertising resources, and put the amount of less than 100 million customers, is able to obtain Single-game advertising and live patch patch day and part of the ad.
Xia Hong Bo, director of Central Television Advertising Table Said that the World Cup is in the 29th CCTV Olympics Pre-largest practical exercise, so from last year’s “11? 18” tender had already started.
Chery World Cup ads appear Learned, November 18, 2005, advertising the tender in gold resources at CCTV as the gold resources of the World Cup ad time??? 2006 World Cup matches being broadcast live China Mobile To 65.09 million yuan win. Chery Automobile to capture the World Cup this year propaganda opportunity, select the CCTV broadcast World Cup matches in the exclusive promo for “World Cup window of Charm” theme sponsorship. 2006 April 1 to July 10, in the wonderful World Cup, CCTV broadcast exclusive highlights, the Chery Brand Image will appear frequently.
In addition, Gillette, Rimula, etc. have been signed with the CCTV advertising department advertising pre-World Cup items. It has been revealed so far, the project has all the pre-World Cup Sell Completed. CCTV released from advertising prices, these pre-World Cup projects, funds invested in more than 20 million yuan.
General advertising sign next week’s World Cup opening
According to CCTV advertising department, this year’s Olympic Games, World Cup and the last, like, lead by the advertising department, United Future, advertised to integrate, promote unity, unified sales, unified signing. At present, the special form of advertising is to communicate, sales stage, the conventional pre-registration period for the advertising project, starting from April 20, will sign a “World Cup” of conventional advertising programs, sales closing date for May 20.
CCTV advertising department said that CCTV also provide customers with personalized service advertising program, customers can get rid of the limitations of existing advertising program, together with the advertising department and launch innovative forms of advertising combined.
It is reported that CCTV World Cup Advertising Merchants Activities started in Beijing yesterday after the four-Di Hu this week, and then fought in Quanzhou, Guangzhou, Guangzhou, and more cities Click for weather forecast, Chongqing, Chongqing, and more Click to view weather and the city of Kunming and Kunming Click to see more cities Weather Forecast and so on.
First build a virtual stadium Reasons because the time difference, that the CCTV outside the World Cup advertising revenue will not grow as fast as the previous. In response, CCTV has taken various measures to urge the promotion of advertising.
“To put a large amount of customers, we are in the CCTV International website ads match the corresponding return for large customers cross-media communication opportunities. This is our first attempt.” CCTV Advertising Director Xia Hong Bo said. The audience will be fresh and new, the CCTV will be the first attempt during the World Cup this year, “product placement” advertising, “we will be in a virtual stadium full of the competition for the audience playing the team lineup. In the virtual stadium, the pitch, the audience and even played behind the standard version of the players can be replaced by enterprise LO-GO logo. This form will be live before the game and the World Cup Topics Program appears. ”
It is reported that China, as the exclusive World Cup broadcast organization, C CT V-5 will be the World Cup channel, CCTV-1, 2 hours arrangements will also be important to broadcast live events and special programs. By providing more advertising resources than in previous years, the CCTV advertising department believe that this year’s advertising revenue will not be worse than the last.
CCTV advertising department, according to expect during the World Cup to promote the business image of CCTV will do as much as 100.
50 billion people will watch the World Cup
According to CCTV expects the 2006 World Cup will have 50 billion people worldwide through television viewing, the average number of viewers per game will be as many as 500 million people, and the remaining people will be watching the news and feature stories outside. 1998 World Cup by China Central Television viewers watching more than 2.8 billion people. In 2002 this number was more than 7.0 billion.
CCTV survey, three-quarters of the audience said they would stay up late to watch live matches, viewers chose not to stay up all night, there will be more than Bacheng watch replay. “World Cup fans will be far more than the last two. From broadcast terms of time, first in Beijing Click to view weather forecasts for cities of Beijing and more time to 21:00, the second is midnight For summer, it is not late, fans will certainly insist on watching. “CCTV Sports Press Huang Jianxiang Said.
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