Luggage Clerk To Open Up New Markets?
The Art of War should read all know: “before making any decisions,” forewarned is forearmed, while not pre-waste, new Market Develop is also true. Each develop a new market, we must have clear ideas and tactical details, the following combination of the past few years I work in the luggage sales situation encountered in some practical problems and explore new markets to explore the Honourable colleagues.
(1) First the company familiar with their luggage in the luggage industry reputation and trust, familiar with the company’s products, especially familiar with the company’s strengths and on the luggage bags in all aspects of professional knowledge, familiar with the luggage processing , familiar with the company’s marketing culture and marketing Policy Familiar with new markets to be developed in the company retained all of the customers can take advantage of resources, including the company’s old business units, take the initiative to call requests Cooperation Of clients. Company’s position in the industry call a customer directly to determine your state of mind and lung power, are familiar with the product knowledge and processing technology will help us lay the negotiations do not say so, and the client if he is an outsider would think we are experts, if customers are recognized experts will be from within the heart, so that we easily accepted by customers, and feel a sense of security cooperation between our companies. Familiar with their policy of marketing culture and marketing and customer negotiations help us to grasp their own concessions bottom line, and make the customer feel our company’s marketing policy of standardization and continuity marketing.
(2) Luggage had just arrived a new market, to do a “survey”, 3 “OK.” Fully carry out market research, is necessary to open up new markets, and the first link. The actual process of market research is to find their own sense of the market process. Through investigation and a thorough understanding of competitors, market conditions, market potential and sales forecasts, to discover market opportunities, to find a breakthrough.
First adopted on the basis of market research Analysis Determine our luggage products and marketing policies in the same industry position and advantage, and find a breakthrough. Behind the analysis found that our luggage product price can not and the general sense of bags butt, so to change thinking. Market research and analysis of the most important.
Second is initially set according to market demand channel distribution model to be chosen is the exclusive region Proxy Or the number of agents, is still looking for agents to do direct sales, it is important to determine this directly behind the decision to visit us in the end to which type of customer.
3 is initially set about to visit your customer “blacklist.”
(3) Began visiting clients need to prepare information.
Luggage in advance to prepare product samples and promotional materials related to luggage, to determine car line and telephone booking in advance to ensure on time.
Also prepare a >. And advance organizational language, content and customers to determine roughly when they visit the content to chat. Example:
When I first visit the client to talk to the main content, company profiles and differences in the industry, production scale and capacity, quality assurance and stability in the system, and so, mainly to allow customers to eat two assurance:
First, long-term cooperation with our companies, do not worry about the product finally done, the company finally collapsed.
Second, we guarantee adequate supply, our main target market and market analysis, our market is intended to promote the program, our after-sales service support system of zero risk, profit system, our company’s basic conditions, especially the dealer to emphasize the issue of advance payment and then shipped.
Determine the bottom line, such as payment problems, promotion support issues, returns and so on up to give the bottom line.
I am an expert from Cheap On Sales, usually analyzes all kind of industries situation, such as plaster paris molds , gauze pads.
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