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SEO Landing Pages
SEO is an important website engagement tactics because website visitors start their research journey from search engines. SEO requires separate departments in each marketing automation company to strategically plan and execute it. Some of the SEO activities include article writing, keyword optimization, SERP rank tracking and so on. It is important to make SEO and LPO work together. While Search Engine Optimization will get visitors to your page, you need Landing Page Optimization (which includes Call-to-action buttons) for conversions.

Video
Over 65% consider videos to be most effective in engaging prospects and delivering messages. Videos should not be of long duration, and be personalized to suit readers visiting from different nations of business segments. Creating videos for usage of product is also a great way to engage readers.

Research Report
Did you know that 65% prospective buyers click on free research report links for more information? While sharing research reports ensure it can be shared in social media sites and forums with their colleagues.

Webinars and Virtual Events
38% of B2B marketing professionals feel webinars and virtual events are valuable for directly supporting marketing objectives. So, it is important to utilize content arising out of webinars such as recording, FAQs, presentation for inbound lead generation.

Podcast
Podcasts are important content for the pre-sale and initial-sale processes. Include RSS Feeds to syndicate your Podcasts. It is important to make it easy for the audience to listen with automatic delivery to their portable media devices or personal computers.