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The globalized business environment is the result of the increasing demands of the customers and the vast growth of a technological innovation called the Internet.  The development of business irrespective of the industry and size is based on relationships with a shared risk.  For example, the sale that a sales executive achieves is based on a shared risk partnership with his customer.  And when there are customers across globe, building relationships across globe, with all such potential customers becomes highly essential.  And hence, Enterprise social networking is a powerful business tool in this context

The techno-savvy environment with its wide use of the Internet opens up a world of customers through various social networking sites. Social networking sites started as platforms for sharing information and thoughts among like-minded people sharing more or less the same interests and hobbies, more on the personal side. However, today the concept of social networking has opened up avenues for professional social networks, as well specific business social networks for use by a company.   For example,  it is common for a person today to make use of some of his specific business social networking channels for promoting products and services and reaching out to more customers.  This makes sense – companies are not looking for customers across the globe.   They are also seeking to source goods and information from anywhere.  So, in effect, it means that the marketing team has opening up to include every employee as a marketer of his company/ product.

On the other hand, let us look at the typical multinational organizations with offices across continents. Here the need is not just to reach customers and vendors from anywhere. For organizations that are globally spread, most of the day-to-day business activity involves cross-geographical coordination among various branches or departments.  Managing such a vast network of employees and distant team members and getting them to work in tune with  organizational or project objectives is a challenge. Social business software with its ensemble of social applications designed to fit in a dynamic enterprise environment, becomes useful here.  Such software gives the facility to thread together important project-related discussions, tasks, reviews and feedback updates, paving way for a rich online team collaboration.

Further, with the new age mobile phones and handheld devices enterprise social network platforms are accessible anytime anywhere. This gives the next gen mobile workforce, a more comfortable method of communication.  It does not mean an anarchic setup with less or no control.  These these business social networking tools  also  help organizations maintain bilateral communications with their workforce, gain better insight of their people, know their talent competitiveness and  accomplish their core business objectives through a modern approach.

So, enterprise social software is no longer a nice-to-have tool to cheer up your employees, but is an essential application to bring in more efficiency to your workplace and effectively connect with stakeholders both inside and outside your company.

Know more on:  Enterprise Social Network