Economic Crisis Means The 10 Marketing
The same economic slowdown has created winners and losers. Corporate failure is the fastest way: do nothing and wait for economic recovery. No matter what business you work, “business as usual” mentality will lead the company into the sinking of the ship. You must be innovative, stand out, with a new way to market your products to upgrade their service.
At this moment, no more than trying to find, maintain and retain customers need this one more important step forward. Consider the following 10 steps to prevent the business contraction.
Strategy 1: The important thing to consider and look at your working hours. No matter how big your company, give yourself a heart implies that you are the industry’s most successful businessmen. How much time do you have consumed in their daily office work, which can be done by someone else? The more important to spend more time on task, such as Marketing Strategies to improve customer relationships, and implement new strategies to expand your services.
Strategy 2: highlight their different. JordanFuniture Sell Than any other home furniture with stores all over the country. Comply with the “customer retention” principle, they are from the family business into a multi-million dollar business. So that all employees and customers Surprisingly, Barry, Eliot and Tatleman dressed as lone Canadian Mounted Police and Tonto 1 in a car park on horseback. They set up shop inside an Imax theater, kids can play inside, so their parents can feel at ease shopping. When customers pick up furniture, car, they provide you with free hot dogs and wash your car windows.
Strategy 3: To establish a relationship with your customers. Each customer will be reduced by 10% month purchasing power. A customer database, and regular contact with them. Mailing a postcard, birthday card, sales flyers, newsletters, so that customers remember your name, phone number and services.
Strategy 4: Collect e-mail address. As a process to build customer relationships, you need to obtain customer consent to use their Electronic E-mail address. Periodically send updated list of clients and inform your customer-related product information, so long as you have to get their permission and to avoid over-the sending of commercial e-mail, e-mail can be a powerful and inexpensive marketing tool. Let’s look at Fox’s PizzaDen Punxsutawney example. They are doing annual sales of medium-sized cheese pizza as long as the price of 1970?? 1.40 U.S. dollars. To enjoy this special price, consumers had to go to their website, and register their e-mail address, then there will be special coupons sent to them. Within two days, they collected a staggering 500 e-mails.
Strategy 5: to avoid the “black sheep.” Treat customers unfriendly staff will result in the loss of customers. Spend more time and money to interview and hire people who like to help others. Behavior-based interviewing and screening assessments to improve your chances of hiring good employees. .
Strategy 6: to add to your shopping cart site, online sales are still growing rapidly. According to JupiterResearch’s data, in the past year, the holiday shopping spending a total of 13.2 billion U.S. dollars, compared with an increase of 17%. The main reason is that online spending a few more time-saving, do not join the crowds in stores and shopping during non-business hours. See if you can services and products that operate on the network right.
Strategy 7: Pay-per-click Advertisement . Many companies abandoned traditional advertising, instead per-click advertising. PPC will ensure your company’s network has more recognition and to bring more customers knocking the door of your company. These ads need to bid for keywords, the more popular the keywords, every click on more expensive to pay the price. The price difference from a few cents to many dollars. For example, you can pay 10 cents a click on the keyword, “pool shops offer” pay per click advertising provides web site, the most popular are Google, Yahoo and Overture.
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