Keep Training. Choose The Adidas Shanghai Brand Center
Adidas opened its another flagship store – the Adidas Shanghai Brand Center – on January 21, 2012, this marked a new star in sports goods market in China.
the Adidas Shanghai Brand Center makes China the first country all over the world to meanwhile be home to two Adidas brand centers. Another one is in Beijing which opened three years ago. And in the Shanghai, Adidas would show and sale all kinds of its products.
Covering an area of 2800 square meters, the Adidas Shanghai Brand Center is located in Shanghai shopping commercial center. The building external are embellished as 20 meters high multimedia curtain wall and as high as five floors of Three Stripes Logo. And internal display and sale all Adidas brand products, which consists of Performance, Originals, NEO, Porsche Design Sport, Y-3, and SLVR.
The Adidas Shanghai Brand Center has chosen to be in Shanghai core business area. It is the Adidas important action to achieve The 2015 Adidas Road. Our goal is to realize brilliant breakthrough in each Adidas key market, set up Adidas dominant market position. Just like the Chinese name Rubik’s Cube, the internal design is wide-variety. It is not only a retail market, but also a place can bring you unlimited passion and happiness as long as you are there. The constantly changing themes and updating products will also attract consumers to linger on. Said Gao Jiali, managing director of Adidas Group in Greater China Area.
The Adidas Shanghai Brand Center offers all sports fans and Adidas loyal fans the best home court. A piece of 30 square meters promotion area is used to promote the brand themes and present choiceness of Adidas products at the entrance, meanwhile activities will be hold in this area to interact with sportsman, stars and designers. Here, customers can make use of home court to feel the Adidas goods’ design and technology immediately.
As an eye-catcher in the opening ceremony, Adidas Shanghai Brand Center launched a series of products to sale in advance, including basketball series of Rose 2.5 signature shoe, all-star series of adipower howard2 and d rose 2.5. Sporting loving women also can find the spring or summer series of products Adidas by Stella McCartney 2012. In addition, city trendsetters and Adidas shoe lovers would be wild with joy about the going public of Jeremy Scott 2012 spring or summer new goods and Adidas NEO fresh style series.
The Adidas Shanghai Brand Center also provides special interactive experience for customers, one of the eye-catching thing is miCoach core technology section, which allows customers to custom his or her own training plan integrating fashion element. Rubik’s Cube is the unique one in cities, which provides customers with miadidas and mioriginals to customize individual products. The products can pander to sportsmen’s personality and performance. The ironing and printing area is intended for customers to design personal jersey with name and number. In addition, all coming consumers will be treated with concierge service, VIP consumers will also be treated with personal shopping help and VIP room. Another light is that the center displays the football superstars Lionel Andrés Messi, Franz Beckenbauer and DingJi Dan’s footprints and tennis big stars Stefanie Maria Graf, Caroline Wozniacki’s handprints}.
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