The Worst Mistakes You Can Make With Twitter Advertising
Twitter marketing can help you drive targeted traffic to your site, but if you don’t avoid a few mistakes, you’ll end up getting nothing. You’re about to learn about some of those mistakes and how to stay clear of them.
Don’t commit the first mistake most new Twitter marketers make which is to get too personally involved with those on your follow list. While on one hand you’re trying to be like everyone else with your tweets, you still want to separate your business from your fun time. For instance, if your niche market is about “search engine optimization”, you shouldn’t mix your own personal tweets here and rather aim at sharing more information about SEO. Your followers aren’t interested in what fun you had last night, or where you’re going out tonight. They want specific information about that one topic that they can use. But there’s no harm in sharing information that’s fun, but is still related to your niche market. If you happen across any media, such as a video, that is funny and is within the subject you’re dealing with, you should tweet about that. While you’re not solving any of their problems, you’ll appear fun and someone they want to follow more closely. This allows you to stay on topic, while also sending them something fun so that you don’t seem so dull and boring. If you want to let others know what you’re up to and where you’re going tonight, you should make another Twitter account and keep them separate.
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Another mistake you don’t want to make is not making optimal use of your followers. You don’t have to ask your followers to run marketing campaigns on your behalf. The idea is to use the followers you already have to gain more. Are you wondering how to do this? It involves nothing more than making a simple request to your followers, that they re-tweet a few of your better tweets! This will only take them seconds.This means that each of your followers who does this will be sending your tweet to their own followers, which is why this is an effective viral technique. This can bring in the snowball effect when the re-tweeting starts with full force. But if you get shy when asking them, it simply means that you’re not using their full potential. This is a perfectly legitimate thing to ask people, as they aren’t obligated and it only takes them a few seconds to do. You should always be looking out for such simple methods of reaching more people on Twitter.
Having a corporate image on Twitter is another mistake you want to avoid. In an attempt to impress their followers, they try hard to appear important. The whole idea of Twitter, however, is authentic people interacting with each other without such pretenses. As a regular person, you also don’t have to feel obligated to always talk about your business, and you can be more diverse. Your followers don’t use Twitter to interact with a company, so you would only lose people this way.
In summary, Twitter represents a huge platform where you can find lots of targeted prospects. But the only way you can make the most out of it is by doing your homework and keeping away from common mistakes.
The author is an online marketing and advertising specialist – who writes on numerous roofing related matters such as roof repairs Miami and roofer Jacksonville.
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