The Adidas Greater China Region Sale Breaks Through 28 Percent Rise
In world of sports brands, Adidas is regarded as a particular status symbol, and someone titles the symbol Triumphal Three Stripes. Since its establishment in 1948, Adidas helped numerous players create successes. Therefore, it may say that Adidas is the best model integrating trust and respect of enormous people.
Benefiting from emerging markets’ large demand for sports commodity and the expansion of highly profitable brand stores, Adidas improves its sales expected value in 2011.
Adidas Group says its sale turnover grow rate will be approximately 12%, which is 2% higher than previous prediction (The outcome is the result without currency fluctuation). What is the reason of the growth is the rapid expansion of emerging markets and the further stronger of retail business. All result in the sustainable growth of sales. Nowadays, Adidas has developed into the world’s second largest sportswear manufacturer, while the number one is Nike. This is the forth time for Adidas to increase its sale prediction this year. Because the demand for main brand products is on the rise quickly, particularly the popular training shoes and fashion products in the United States and China.
Sports brand Adidas recently announced its third quarter sale report. The report indicated that the previous three quarters of this year Adidas Group sales income is 10.081 billion euros, a growth of 14 percent over the same period last year 9.59 billion euros. Among them, Adidas Greater China Area sale income is up to 900 million euros, 28 percent increase over the same period last year (721 million euros). The growth is the number one among six Adidas markets. All the data has been removed currency exchange rate factors.
Relevant analysts pointed out that Adidas had clear away its 2009 stock goods, now Adidas is able to sell higher profit commodities. Furthermore, Adidas has restored in Chinese market in the first half year of 2010 through extended channel numbers and sweeping into second-third cities. In the second quarter, Adidas has achieved sales increased 41 percent over the same period of last year. By the end of June, 2011, Adidas Group chain stores in China break through 6000, and the number is 5600 by the end of 2010. In Adidas channel system, the number of sales stores with significantly lower price than Adidas NEO series products has reached to 900 in Chinese market. The products aiming at small and medium-sized Chinese city consumers form a price collocation product combination with Adidas other higher price goods. It is helpful for Adidas to extend business to small and medium-sized cities.
Adidas management predicts Adidas Group 2011 annual sales revenue will grow to 12 percent. And the statistic has removed the fluctuation in exchange rate. Compared with the previous year, wholesale business income growth is expected to nearly double-digit, and the Adidas Greater China Area would be the dominant power.
The successes of 2011 show that Adidas Greater China Region growing trend has irreversibly changed to robust, persistent and forceful. We believe in the greater developments of Adidas in China, simultaneously we will exert all our energies to realize Adidas aim of high quality service. Said Gao Jiali, managing director of Adidas Group in Greater China Area.
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