Luxuries Consumption in China
Now, china has become the second largest market of luxuries consumption. In 2015, china will become the largest market of Luxuries consumption instead of Japan. As is known to all, China is the most potential Luxuries consumption market. Why china’s Luxuries consumption market develops so fast?
Firstly, the most important reason is economic factor. China’s high speed of economic development produces a vast group of the rich and middle class, whose high level income results in their high need of luxuries, so, it makes china’s luxuries market become more and more creative.
Another reason is social factor. With the policy of opening to the outside world and invigorating the domestic economy, the consumption gap of china between the world is shrinking, and China has a new view of consumption, and some people use material consumption to shape their style. So, social factors play an important role in guiding people’s luxuries consumption.
Finally, though economic and social factors are important, psychological factors cannot be ignored. most consumers take advantage of luxuries consumption to content their psychological need of self -actualization, China has experienced poor several decades, so some people who have become the rich in advance want show their wealth, as they want others to recognize their social status and identity, therefore, they take luxuries as the symbol of identity.
We can’t criticize these people who are keen on buying luxuries, but what if you are rich, you can not only enjoy the material luxuries but also enjoy the spiritual luxuries, like going to the concert, becoming the collector, visiting the museum or art gallery. Perhaps you can use the money you used to buy luxuries to help someone who need help, like, dropout children or helpless old man. It is real and correct luxuries consumption.
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