Website Defects Can Hurt your Rankings!
Feel you have been in SEO for so long but seem like you are getting less of all that ‘benefits of organic optimisation?’ much talked about? then it is time to think outside the box and focus more on the technicalities of your site to know why you are eating your competition’s digital dust.
Today Google is favouring websites that can provide “better user experience” and this means your website should have no technical defects.
Defects! What defects?
Some website defects are really obvious. Simple issues like broken links have a negative impact on your website’s organic ranking in Google. It could be a real challenge to find these defects and any other issues that may hamper your website’s full potential but thankfully there are useful tools to solve these defects.
Google WebMasters Tools
The Google WebMasters Tools include a range of diagnostic facilities that allow you to examine your site for technical issues. These Diagnostic Tools can give you critical site information that will tell why you are not making sales.
Malware – Google webmaster can notify you if there is any malware hitched in your website
Crawl errors – this include broken links, pages restricted by robots.txt, timed out, unreachable etc.
Crawl status – this can give you an idea that what you are doing for your website in a given period of time has a negative or positive impact on Google for you to know which beneficial activities you can increase and which ones you should avoid.
W3C Validation Tool
W3C or World Wide Web Consortium is an online body that develops Web standards in internet technologies. Thus, it is only safe to assume that a non-W3C compliant website will not be considered by Google as a “good user experience” website. So have your site checked and if your site violates or does not conform to the w3C standards, better seek technical assistance as resolving W3C issues is really complex.
Good user experience is one of the factors that Google will be looking for in ranking your site but this is just the tip of the factors that Google will take into consideration in ranking your site. Bottom line?
You may passed all these standards and still not have a good rankings on Google. Therefore, you need a professional who can provide you with a holistic internet marketing strategy that covers all facets of technical and sales based activities to provide a balanced and sustainable sales outcome.
Call Succinct Ideas at (08) 8278 6545 or 0409 507 920 or log on to SEO Adelaide
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