Rural Marketing Management
Management is nothing but getting work done from other in most effective and efficient manner, and the marking is the most important part of the management. Marketing in urban area is totally different from the marketing in the rural area. Urban area marketing is marketing in cities and the highly populated areas where the rural marketing is marketing activities in villages and less populated areas.
Due to green revolution, the rural areas are consuming a large quantity of industrial and urban manufactured products. So, a special marketing strategy, namely, rural marketing, has emerged. But quite often, rural marketing is mixed with agricultural marketing – the latter denotes marketing of produce of the rural areas to the urban consumers or industrial consumers, whereas rural marketing involves delivering manufactured or processed inputs or services to rural producers or consumers.
Rural marketing is most important for every organization in this competitive world where all organizations want to increase their market share and profit as well. To achieve these, rural market plays the important role as in India most of the people are living in villages and far rural areas. In the growing economy of India, purchasing power of rural people has increased and they also purchase products and services. The taste and preference of rural people also change so that there is wide scope for all the organization to
sell their product and services.
There are various problems for management in rural marketing. The main problem is proper and effective
distribution of product and services. There is lack of knowledge about products and services in rural areas which is a challenging job and culture of rural people is also a challenge of the management in rural marketing. For example, products like pizza and pasta cannot be sold in rural areas as no one is aware about these products. There are also many other problems like electricity, infrastructure, communication, man power facilities are also challenges for the management and to meet all the requirements, it will
affect the cost. To overcome distribution problems, management can use delivery van by which the product can reach safely and also on the time. In the end, problems in rural marketing can be eliminated by the effective channel of distribution and the proper planed strategy and utilization of all the resources in the most effective manner.
This article has been written by Nipun Mehta. He is a student at ISBR Business School .ISBR is one of the top MBA colleges in Bangalore and preferred destination for overseas students to pursue MBA in India.
Processing your request, Please wait....
