"Songshan swordfight," Central China household appliance industry for
Songshan gathered at the end of the first, Xuanyuan morning mist line tour. Ying Tian Ge water from the spring, summer and avoid the risk of Ru Shu Kei income. Dan Cong river Kan Symposium, Yuxi platform fishing hook. View Qingxue less room than the rain, waterfalls Yaqian Mexican wave flow. December 19, although a warm sun is high, but not of Songshan Mountain snow is still chilly. This day sponsored by the Zhengzhou Evening News, "the first Central China home appliance industry, Forum and Award Presentation Ceremony" was held at the Songshan, China's home appliance industry experts from academics and industry leaders for a "Songshan swordfight." Who is the hero of this appliance industry, the 2010 black and white trend of household appliances appliance sensitive issues are discussed in the context of their masters.
2008 years, occurred at home and abroad for many years not once-
Financial
Crisis, in this crisis, to sort out and record household appliance industry in 2009 left a deep mark, and to honor those in the home appliance market, the Central Plains have made outstanding contributions heroes, Nov. 6, sponsored by the Zhengzhou Evening News, appliances network, the National Grid, the people at home network, Xinhua home network, Tencent home network, home appliances and many other media throughout Business support, financial crisis, who is the hero of the Central Plains home appliances market launch heavy selection activities.
Organizing committee more than a month of rigorous evaluation, while taking readers to vote online and, one month nearly 30,000 readers participated in the vote. Ultimately selected 100 finalists personnel, through the organizing committee of the final vote to select just the "special contribution award 1, the first 2009 people living ten brands affect the Central Plains, the first 2009 top ten consumer products affecting the Central Plains people, the first 2009 people to change Ten shopping behavior
Marketing
People. "Because of the introduction of air to water heaters, air to water heater Feierpusen Henan branch general manager of Mr. Dai Biaosheng was" the first change people's lives special contribution award. "
Why they become heroes?
19 days, the jury expert said the four major categories of awards have a strict selection process, during which invited more than 10 home appliance industry experts, and the public voted for the newspaper, the way the network at the same time, the whole process of expression the concept of objective and impartial and fair.
Electrical manager at Henan Skyworth Mr. Xie Zhaobing happy with the essence of marketing is to make use of various forms of entertainment, and brand concept into entertainment to, interact with consumers to achieve the emotional resonance, ultimately
Sell
, And was a marketing person award. We take a look at the Xinhua Yang Chunping, deputy editor of home network given Comments: generous, good branding strategy, because the "challenge of the microphone", which makes the product an instant hit, setting off a burst of popular songs K show craze, led to strong consumer purchasing needs. Cool Open TV, multimedia entertainment television has also singing along, the sales of.
Famous Chinese home appliance industry critic Luo Qingqi Comments
Hisense
Kelong Electrical Appliance Co., Ltd. Henan Branch of the Integrated Management Office Director, Miss Sun Mingqiu case: Hisense Kelon's "dual-mode
Air conditioning
Win in 2009, "Planning the case with" one-click mode, full energy, static enjoy comfortable "leading the planning function of the success of the case, in fact very simple, it is sincerely for the customer, effectively opening the domestic popularity of energy-efficient air conditioning competition off.
The State Council Development Research Center Appliance discussion group director of the industry of Professor on "making the 40-inch 46-inch 7999 yuan and 9999 yuan of preferential universal value, to promote universal turmoil ahead of the arrival of LED," the mastermind?? Hisense TV Zhengzhou Branch Planning Director Mr. Liu Guizhen is the technology further, the price for a step to "technical lead markets" for the development and marketing ideas, and always make it in the fierce market and international contests, piece or
Flat Panel TV
Market, number one.
19 days, visiting professor at Peking University Institute of Economic Research, said Jia Fuchun, Take the the Top Ten sales figures, its the essence of all working and planning cases, "innovation" is closely related to the word.
2010 the theme was energy
Environmental protection
Henan branch, general manager of Skyworth electrical
Wente, that in 2010, the entire TV market in the Central Plains have much to accomplish. Become more sophisticated form of new products, cool open
LED TV
Will become very popular, so several major brands in 2010 will be the main push Internet TV.
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