Amway President Dediweishi: Change And Success In China
U.S. Amway President of Germany? Mr. DeVos
2007, the practitioners in China and Amway direct selling companies are full of memorable year. In order to adapt to market development, Amway from “direct Management Regulations “, the rapid introduction of a set of compliance requirements, while maintaining the advantages of the new Amway diversified marketing model. At the same time, has high expectations of the Chinese market for German, president of Amway? Mr. DeVos of Amway (China) Commodity Co., Ltd. Heilongjiang Branch tenth anniversary of the establishment, on October 25, 2007 arrived in Harbin. This is his Amway (China) was founded 12 years since the first visit to Heilongjiang. Face of China’s legislature issued a “direct selling regulations,” Amway will be how to adjust the marketing model to meet the relevant regulatory requirements and market demand? How do direct business social responsibility? 25, newspaper reporter Tak? Mr. DeVos had a depth of interview.
Reporter: China’s direct selling market is entering a new era, Mr. President of years of development of any evaluation of Amway? In the future will further increase China Investment ?
Germany? DeVos: First of all, to thank the Chinese government and community care and support given to Amway (China) provide a good external environment. About Amway twelve years experience in the Chinese market can be said to be very great story, a very brilliant experience. Amway official operation in 1995, total investment 220 million U.S. dollars and now has more than 180 stores nationwide and currently employs more than 5,000. In the past twelve years we enjoyed many successes, has also encountered many challenges, but we are facing a huge opportunity for development. China has made clear in the direct selling regulations, which give us the future laid a good foundation, especially important is direct selling regulations have clear legal definition of what is direct marketing, so we Amway (China) is the future optimistic, and as the company’s business growth, we will also increase investment in China.
Reporter: It is understood that most of the business value of corporate culture is to create the core. As a worldwide success in more than 80 countries and regions, multinational business, Amway is based on freedom, family, hopes, rewards, etc. for the purpose of the corporate culture, you talk about why Amway business purposes such as ?
Germany? DeVos: In our business philosophy, also contains a need to do business with good economic returns, at the same time, we also think that a company making money not just enough, as any business practice on is a member of society, and only raised the overall level of society, enterprises can improve. A business role in society is to provide employment opportunities to the community, providing people with Train Opportunities, while the values on the Amway business, it clearly defines what kind we do business. Because after all, any business is a business about people, it also reflects the values of Amway Amway to help people improve Life , To give people their full potential, the opportunity to improve living standards, so our corporate values is a free, family, hope, reward. We hope that everyone can live their own lives, but should work and life to strike a good balance, which is the operation of our business often talk about the reasons for the above four values.
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