The Simple Marvels of Postcards
Back in the old days when computers and the Internet haven’t taken up most of people’s interest and time, people keep in touch through one simple and compelling material—the postcard. Dating back to the 1800s, postcards have been the most cost effective and striking way of letting loved ones know that they are remembered. These cards are often used during the holidays or on special occasions. From Christmas to birthday and even moments of grief, postcards have always been trustworthy allies in delivering heartwarming messages.
As time evolved though, postcards had in its flaps additional service. Today, these cards are widely used in the business industry to deliver marketing messages to customers. The postcard used in business and those used for personal communication are basically the same. Business postcards are of standard size often printed with colorful and attractive images on one or both sides with the message and contact information carefully written and sent through the mail.
Despite the cost of printing and postage rising over the years, postcards are sill among the cost effective marketing tools for large and small businesses. As a business owner, you can either hire a professional graphics artist to design your unique and inviting postcard or use common software such as Microsoft Publisher to design your post card. Either way, designing and printing a postcard is simple, easy, and effective.
However, it is imperative to take careful consideration in writing your message in the postcard. Keep in mind that you only have a few seconds to catch your target customer’s attention and you customers only have a few seconds to make a decision whether to read the rest of your postcard. So, make sure to create an exceptionally compelling message. Your headline should be catchy and your objective clear to give readers an idea on what you are trying to convey at first glance. Focus on what you can provide your customers and not on what you simply want them to buy.
As you go about the design process, make sure to create a visually appealing image that will deliver a hard-hitting punch. Keep your message in mind to appropriately choose the images, fonts and colors to use. Remember that your post card must stand out in a stack of mail, so use strong colors, captivating images, and memorable headline to draw attention.
Similarly, make sure to use both sides of the card to maximize the available space. When your target customers receive your card, you don’t know which side they read first, so be sure to design both sides effectively to increase your chance of attracting attention.
And before you deliver your post card to your postcard printer for printing, you must review the design in order to avoid unnecessary print runs. Be sure to ask the printer of their pricing scheme and the discounts they offer to save time and money on printing expense. There are some companies that offer discounts on bulk printing and some who increase their prices on rush print jobs.
When you are ready to mail your cards, be sure to get your mailing list right to get the right postcard to the right person. And don’t forget to measure and analyze the response rate of recipients to determine if there are changes or improvements that need to be done.
Done well, a simple postcard can to wonders to your business. So, do it right and create them attractively, and you are sure to get the response you desire.
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