Creating a strong brand with the help of a corporate designer
The design of your company’s marketing materials, advertisements, and website should be heavily considered. After all, corporate design reflects your brand. You may know little about graphic design, web design, colour palettes and typefaces, but their significance to your business is vast, so it makes sense to learn a little. This guide discusses the main areas to consider when contacting an agency for graphic design, branding, marketing or web design in Kent or across the UK.
Logo
Logos are commonly considered the most important aspect of corporate design. This may be true, but it is often overlooked that a logo is merely shorthand for the brand’s image. Think of a famous logo, and then think about its associations. It isn’t the logo itself which has caused these associations, it is personal experience and other areas of corporate design; the logo is merely a trigger. Don’t visit an agency for graphic design, branding or web design in Kent or anywhere else in the UK with plenty of ideas for your logo but no idea about the other aspects of design. Many companies find that a good logo alone doesn’t get them anywhere.
Colours
Your corporate design agency will have the ability to choose colours which are visually appealing, match each other and match their purpose. But your providers of web design in Kent or marketing in Kent will be acting on your brief so the success of a design is ultimately up to you. You understand your clients and customers better than anyone, so give your corporate designers a thorough idea of who their work is targeted at.
A seemingly minor design choice, such as colour, will have a substantial effect on the success of the product. Did you know, for example, that women prefer designs featuring yellow than those featuring orange, whereas men prefer orange to yellow. Your designers will understand colour association in a much greater detail, but they won’t be able to put their knowledge to use unless you fully explain the target audience of the designs. Blue invokes the view of faithfulness, trust and quality, but women prefer red to blue so if your target audience is women you may find that an overly blue design will miss the mark.
Typography
Graphic designers are often passionate about typography. Personally you may feel consciously indifferent about what fonts are used, as long as they are sensible and successful at doing their job. But subconsciously your mind is making assumptions for every piece of text you read, based upon its typeface alone. Tell your corporate design company what impression you want your fonts to leave.
Young companies, or companies which want to appear fresh, trendy and up-to-date are generally choosing sans-serif typefaces such as Helvetica, a favourite among designers. If you want to leave an impression of a long-established, reliable business you may want to request an older-looking, recognisable serif type such as Times New Roman. Typography is equally important whether you are sourcing web design in Kent, advertising in Kent or any other area of corporate design.
Design
Design in general covers a multitude of other features. Your designers will be able to create a design which reflects your brand, but it is your job to ensure that design never stands in the way of usability. This applies whether you are looking for web design in Kent, advertising in Kent or general marketing to Kent or nationwide. Don’t be afraid to tell your designer if you feel that their work needs changing, you know your business better than anybody.
Understanding your target audience will help you to ensure your corporate design agency is making profitable decisions which reflect your brand in the way you want. Thinking about the areas mentioned in this article will help you to create a clear design brief for a successful corporate design.
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