Why targeted title tags are vital
If you have a website; perhaps you have recently launched one, or perhaps it has been around for a while; you might have visited a search engine to see if you can find it. Have you thought about the term you typed into the search box when you went looking?
If you entered the web address or name of your site then chances are you saw some pleasing results; even without ever speaking to a Search Engine Optimisation company, or performing even the most basic SEO techniques yourself, you will probably see your site on the top page or thereabouts; if you have been around for long enough you might be lucky enough to see yourself returned as the top result. This is obviously a great thing for your website, because if people are searching for it they are able to find you straight away.
The issue with this is whether all the people who are interested in your site know the address they have to visit: you could argue that if they do, they probably would not need to visit a search engine to find it in the first place. Your website address will not be known to every person who could find it useful, and it will not automatically show up for the results your content is most relevant for.
For example, if your website is a blog, detailing your thoughts on a specific issue, it is absolutely essential that your title tags point the search engines towards it when people are looking for information on the topic. Imagine your blog follows your campaign for animal rights – let us say your name is Peter. If the title of your blog is, in this instance, Thoughts by Peter, it is unlikely to appear for people looking for any kind of information on your animal rights campaign, or even animal welfare information in general. Should you title it something along the lines of Thoughts on My Animal Rights Campaign by Peter, you will begin to appear in results returned for terms like Animal Rights Campaign, among other things.
You can even keep the title of your blog, and just amend it, since you have plenty of characters to play with when it comes down to it. Why not try Thoughts by Peter – Animal Rights Campaigner? By targeting your page titles towards what you actually do, you can expose yourself to a whole new audience with a very small amount of effort.
Targeted title tags are essential in competitive markets; London for example; an SEO agency London based will help you with targeting; talk to your digital marketing agency London about how to target your campaign and ensure you are getting visits for your terms.
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