Stretch Your Advertising Budget with Handyman Signs
Contractors work hard for every dollar they make, so expenses like advertising need to be affordable and effective. Custom-made handyman signs can push your contractor business into the black by getting the word out. There are a few things to remember when creating custom signs for your business. Take a look at these tips and consider carefully before you buy your signs.
Keep It Simple
Keeping your handyman yard signs simple is key to this type of advertising. Cluttered signs distract from your message and loose interest. You want to communicate your contact information and the services you provide. Consider using some graphics like a faucet for plumbing or an electrical outlet for electricians to communicate your trade quickly. Your name, phone number, and e-mail are key information to convey. Remember many people have smartphones at all times and an e-mail can be typed and saved for potential clients to bring up later.
Strategic Placement is Key
It is important to think strategically when you are placing your handyman signs. Of course you want to post your signs in the yards of clients. Word of mouth advertising to neighbors is the most effective advertising available. You want to make sure to keep your signs in the same general vicinity to avoid excessive drive time on your part. It is also a good idea to keep your signs in an area you work in frequently so you can monitor them and replace them as needed.
Magnetic Signs Make Mobile Billboards
If you are always on the road, a great way to advertise while you are on the go is with a magnetic vehicle sign. A magnetic handyman sign turns your car or truck into a mobile bulletin board. A magnetic vehicle sign can be adhered to the sides of the car, a truck tailgate, or on a tool trailer. Many sign companies have several templates to choose from that portray a professional image.
Buy Quality not Quantity
If you blanket a neighborhood with tons of signs, you are likely to annoy more people than interest them. Sure you can get discounts on larger volumes, but a ton of cheap handyman signs will likely be less effective than a few dozen quality signs that are carefully placed. Quality signs also portray a professional image, where cheaply made signs may suggest your workmanship is bad.
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