Sichuan: this round of "bringing home appliances," Why reoccurrence of
As "
Home Appliances
The countryside, "one of the first batch of pilot provinces, Sichuan Province on December 1 last year launched the second round of" home appliances to the countryside "since the sales of their products just over 34,000 units (cases), down 63% less than last year's average monthly sales of 40%.
Looking back at the first round
"appliances to the countryside", Sichuan Province, has started at the beginning into a "factory like production, the farmers would like to purchase, merchants can not sell" the embarrassing situation, this reporter was the first time for in-depth coverage .
Round "home appliances to the countryside," Why reoccurrence of difficulties? Press again to track the grass roots.
Lee Bo tough loss
multiple problems to be solved
Xindu District in Chengdu, the first round of the "home appliances to the countryside" pilot sales ranked first, with an average three days entry Commerce "appliances to the countryside," information management system 200, and from December 1 last year, the second round of "appliances to the countryside" start date, entry is only 200. Xindu District Business Bureau of Market Control Section, Tian Tao said: "The new round of 'appliances to the countryside' in trouble mainly by the invoice problem. In addition, the global financial crisis led to reduced income return of migrant workers, is also a decline in purchasing power important reason. "
Chengdu Hing Wansheng District Electric Co., Ltd. in the first round of new capital, "home appliances to the countryside" products sold first, however, the second round of the "home appliances to the countryside" starts, has only sold 100. Deputy General Manager Song Yanchen calculations to reporters: The Skyworth Flat
LCD TV
26LOBJR example, the sales price of 1,995 yuan, only 195 yuan of profit, if the 4% tax would nearly 80, left more than 110 yuan net profit has not logistics, store rent, labor and other costs, which means "countryside home appliances" for the business profitable.
Grass-roots network in the township, the problem is more prominent. Metropolis Area Trois-Rivieres new head of Ho Sheng Electrical hack told reporters, in the first round, "home appliances to the countryside," the pilot process, they sell well. Increase in the second round of pilot
Washing machine
They originally planned to pushing washing machine sales, but because the issue tax receipts can only wait and see. "Our shop is a pack tax imposed, the monthly tax is 200 to 300 yuan, which means the store can only invoice issued about 5,000 yuan, equivalent to two
Haier Refrigerator
. More than 5000 yuan, the store must buy invoices to the Inland Revenue Department, some products may be selling at a loss. "
As a "home appliances to the countryside," one of production, Sichuan
Changhong
Limited market platform Minister Deng Xiaohui told reporters, Changhong last year 30 billion yuan sales income, net profit of 3 billion, but net profit rate of only 1%. "Corporate profit margins, and profits to distributors will not be much."
Sheng
new appliances, the reporter saw only this one brand of washing machine Moore. Hack Ho said: "As second-line brand, manufacturer profit margins compared to our line Haier brand is bigger, able to give us a little bit of small profits. I shop around a lot of friends, we also specifically looking for is not ' appliances to the countryside 'of goods to sell, because tax receipts. If this issue is not resolved, the current' bringing home appliances' sales bad the problem can not be resolved. "
Sichuan Provincial Department of Commerce Deputy Director of Market System Wang Jianli that the global financial crisis, reduce the income of migrant workers, to buy "home appliances to the countryside" product initiative is decreased. Meanwhile, the second round of the "home appliances to the countryside" during the "household of similar products farmers can only buy one (case)" shall also limit has been purchased in the first round of the "home appliances to the countryside" products the consumption of farmers .
No power to buy home appliances earthquake
Reporter has learned that at present China's national household appliances to rural areas "across the board," to enjoy 13% of unified financial subsidies also need to be adjusted. The 13% of the financial subsidies to the general region, the ratio is larger, but not the same as in the earthquake area.
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