Search Engine Optimization
The acronym “SEO” stands for Search Engine Optimization. It is the process of improving the visibility of a web page or a web site in search engines via organic/natural, un-paid, or algorithmic search results. Different types of Search Engine Marketing or also called SEM, target paid listings. Usually the higher on the page and how often a website appears in the search results list, the more visitors it would normally receive from the search engine. SEO can target numerous types of search such as: image search, industry-specific vertical search engines, video search and local search.
To paraphrase Nitesco Media, which continues to be a dominant participant in the internet space for quite some time, SEO provides the web page or web site its presence on the Internet. SEO takes into account what people are searching and how the particular search engines work, as part of a total Internet marketing tactic. Marketing a site to increase the number of inbound links or backlinks is one SEO approach. Optimizing a website may involve editing its HTML and associated coding and editing its content to be able to get rid of barriers to the indexing activities of search engines and to also increase its relevance to specific keywords.
The acronym “SEO” can likewise mean “search engine optimizers.” This term has been adopted by employees who carry out SEO services in-house along with an industry of consultants who carry out optimization projects on behalf of clients. Search engine optimizers can provide SEO as part of a broader advertising campaign or as a stand-alone service. Due to the fact that effective SEO could require alterations to the web site content and to the HTML source code of a website, SEO tactics can be included into website design and development.
“Search engine friendly” is a term that is usually utilized to be able to describe web site designs, menus, videos, shopping carts, content management systems, images and various elements that are “optimized” for better search engine exposure.
Black Hat SEO or also called “spamdexing,” is another class of techniques that makes use of ways such as article spinning, link farm and keyword stuffing that degrade both the relevance or search results and the user experience of search engines. Search engines look for web sites which use these techniques and try to remove them from their indices.
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