Low-income subsidized Yongle Appliance cake in August will rush to open the firs
August opened its first store to open four to five years, the store could not rule out the acquisition of
"I better not hit the papers the name." Yesterday (9 May), when Yongle Tianjin's general manager received a telephone time said the words, low-key style consistent with the head of Paradise The entry of Tianjin is indeed silent. The home appliance retail market in Tianjin welcomed Gome, Suning and Dazhong later, also entered a strong competitor.
First settled in Tanggu shop
2004 11 month, Yongle Chain Development Center for the headquarters told reporters: "Paradise is likely during the year (2004) into Tianjin." However, the Yongle preparatory group was stationed in Tianjin in mid-April of this year compared to the original Paradise plan six months later, Wing-lok, head of Tianjin, this time delay as "proceed step by step."
Person in charge, according to Paradise, Paradise is now home in the Tanggu and signed a contract Ju Chuan, Ju Chuan nearly 10,000 meters of property in Sun City, Paradise will be out in Tianjin, the first store, but the size of the store may Only 7,000 square meters, and the remaining part will be the Tianjin branch office. According to He said the first "live electronics stores Paradise" will be opened before the year in August.
5000 sq m not consider
According to plan, Yongle will Tanggu District in Tianjin area and to open 4-5 stores, the company's site ongoing tension. However, Tianjin, home appliance chain store, after the Gome and Suning, Dazhong crazy time over the past year the expansion of the number of stores has increased from the original dozen to more than 30 stores have been the right choice not much, on this point, Wing-lok, head of property selection is indeed acknowledged the difficulties of Tianjin.
But for Wing-lok, the more difficult is that they made for their high standards of store choice??? Than 5,000 square meters of shop does not take into account, which undoubtedly gave the property to increase the difficulties of their choice. Paradise official said, store area, you can create a good store hardware and software environment, which is different from other stores where Paradise.
The acquisition of local stores
Paradise?
"Tianjin appropriate place to do home appliance store has been a comb as a back-off and also had a back with Grate grate." A home appliance industry with such a metaphor to describe the current location of the city selected appliance stores difficult. Tianjin is the current, more than 5,000 square meters of new properties can be said that few, if alone to build their own shop, Paradise is almost impossible to achieve throughout the year 4-5 store planning. Sources have told reporters, Paradise has been the original home appliances stores and Tianjin has contacted the original store did not rule out the possibility of mergers and acquisitions.
Reporter noted that several of the local chain stores from the business area of point of view, there are nearly ten thousand square meters, and both are prime location, not only the location of Paradise standards, but also by other chains have Enterprise coveted. The local stores in Suning, Dazhong into Tianjin when they had to extend an olive branch, expressed cooperation. According to informed sources, this time they are contacted and depth Paradise. It is reported that Shanghai Yongle from the old base after starting most of the expansion are joint ventures with local home appliance chain, so that if Paradise joint venture of local enterprises in Tianjin choice of course also be expected.
Have little chance of Paradise?
Retail market for household appliances in Tianjin, after the Gome and Suning, Dazhong years of hard work, Tianjin Paradise household appliance market in the end how much there is chance? Country General Manager Wang Jiasen told reporters the United States, States United States welcomed the entry of Paradise, for the consumer electronics market for the growth of Tianjin, there was still room, the cake bigger still, the current market dominance of the country the United States, the addition of a competitor may not be a bad thing, but can promote self-development of the country the United States. The staff is a Su Ning told reporters expressed the personal view: At present, Tianjin home appliance chain in more stable conditions, one day two years ago to open a store to achieve sales of five million, and is now greatly down, more and more cause the market gap store less and less to those who want a new stable foothold, is bound to pay a higher cost.
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