Writing eBay Auction Descriptions For Maximum Effectiveness
I am amazed at the number of eBay traders who do not know how to write effective eBay auction descriptions to generate enthusiasm for their products. Getting your items listed on eBay is just the start of the process. In order for people to bid from you they need to be sure of what they are getting. That is where your item description earns its keep. Be objective with your potential customers but also enthusiastic so they want to compete for your products.
Key elements of a product description
The main elements of an auction item description are the title and the body of the description. Both will work together to create a total picture of the item in the bidders mind even before they take a look at the pictures. Boring descriptions will not inspire them to click and see more.
So, begin with an outstanding title. When crafting yours, be accurate and visual. What would appeal to you if you were the buyer? Use that same technique to write one for your items.
What if you were selling a dining room table? A title that said, “Red dining room table,” does not really say much. Everyone knows what a dining room table is so this title tells us very little. It could be a table for a dollhouse for all you know.
Try it again. This time say, “Authentic 1955 Red Oak Farmhouse Table, gently stressed.” Now, the bidder can visualize the table and even feel the texture due to the gentle stressing of the paint. You could not imagine that before. Someone will come in for a closer look at this table.
Now we move on to the body of the description. A description is not about being flowery but detailing the characteristics of your product using eye-catching words. It is paramount to mention all aspects of the item that would be important to anyone buying one.
If you know your product inside and out, that will not be a problem for you. Using a printer for instance. What manufacturer and make is it? Does it make color or black copies? How many are produced in a minute? What else does it do?
All of these questions will help you come up with an informative description. Look at this:
HP DeskJet F4235 All-In-One Printer, 6 months old
Prints (20 ppm black, 15 ppm color)
Scans (with removable lid for large items)
Copies
Professional quality photo prints (Vivera 60 color and black ink cartridges)
USB printer cable included
You would most likely bid on a printer with that description. It includes all the information you can use to make an informed decision about bidding on this product. You know that HP makes quality items and it can be used to copy photos from your digital camera and gives you professional quality prints.
The more information you can include in your auction item description, the more likely a potential bidder is to take a closer look and eventually buy your product. Put some time and effort into writing your eBay auction product descriptions as these will appeal to customers and improve your chance of success.
Michael Nunn is a professional online and offline auction coach, with many years experience on eBay and other auction platforms. His eBay Powerseller training program Auction Power Profits is viewed by many as the number one coaching program for eBay sellers, with an astonishing record for churning out eBay powersellers. Read more articles on the Auction Power Profits Blog
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