Make the Most of Social Media with Social Business Software
In today’s fast evolving business world, if you do not keep up with the change and competition, you are in trouble. You need to continuously evolve and innovate to keep up with the changing business paradigm. Businesses whichcan leverage the collective creativity of their employees and customers stand out in the competition.
And this brings us to the topic of Web 2.0 or social media. Every brand worth its name has its social presence today.Trends reveal that although social media is moving at a faster pace today, it might hit a plateau at some point of time. This is where brands and businesses need to become more creative and involved in listening, as they vie for user attention. We are surely not arriving at the end of social media, but at the threshold of achievinga new level of maturation. Enterprises are keenly interested in social business software as it helps them communicate better with consumers and workers.
Web 2.0 and Social Networking space focus more on customer interaction. How to collaborate better with customers through blogs, forums, Facebook, Twitter or Google+toincrease brand awareness? How to get your brand viral with social marketing campaigns?
Today, enterprises – big and small are using social media to reapa wide spectrum of powerful business benefits that include shorter sales cycles, higher sales closure rates, faster innovation, deeper employee engagement and loyalty, improved business productivity, enhanced knowledge management and faster response times. So social media is not just about using Facebook and Twitter, but is a fundamental way of connecting and workingboth internally – with employees as well as externally – with customers, vendors and other business partners.
Managing mobile workers and distributed teams has become easier as Web 2.0 platform enables smooth online collaboration for distributed teams, allowing them to manage people, documents and projects easily. With the right Web 2.0 based social business strategy, you can tap the collective knowledge of employeesand customers—across geographic boundaries, creating a more collaborative and dynamic company culture. Organizations can thus improve customer relationship management (CRM) and respond quicklyto changing marketplace.
Even from an individual’s perspective, business social networking has taken the center stage today in most enterprises and influences the success of an employee in a company. Jobs too are becoming diverse and demanding, where an employee’s performance in a knowledge sharing work environment depends on his/her social network strength largely. Emphasis is given on the quality and variety of contacts rather than the quantity.
Finally, as Brian Solis asserts while mulling on social media and business social networking that talking is not the only thing that makes social media applications or software social. Simply by adding Twitter, Facebook and other sharing tools will not magically convert static content into shareable experiences. Listening, adapting and learning with the new age social business software is where the actual value of social media is. Keeping this in mind, service providers are introducing tools that would help an organization to communicate with its employees in a manner that interests them most. The key therefore is social engagement (of employees/users/influencers/decision makers) leading to innovation.
Processing your request, Please wait....
