The Electronic Commerce Envisioned as Mobile Commerce
The e-Commerce came as a boon to the business world by taking the products to the on-line world wide market. The retailers found the internet as a fast growing medium to promote their product at short span of time. The shopping trends among the people was greatly shifted from direct face-to-face shopping to on-line windows shopping. The computer terminals became the outlet for the shoppers to target their fruitful customers.
Today, our technology has stepped ahead into the world of mobile! Almost everyone carries a mobile in their hand for the basic necessity of telecommunication. Beyond that, mobiles have become the personal entertainer of the users to while away their boredom. They are pampered by the mobile browsing instead of internet browsing through computers. It has given the freedom for the users to access anything from anywhere without even depending on the computer terminals or laptops.
The commerce has been now enriched with one more branch of study, the mobile commerce. The business people and retailers who reached their customers via internet are now focusing on mobile commerce to promote their business. In other words, the e-commerce activities are now carried out in mobile. The e-commerce has now become mobile e-commerce. Though e-commerce can take your business to the whole world, the m-commerce can make your business reach your localities and regular customers of the specific area.
The hotels, restaurants, bars, stores, florist, pharmacy, and other retail shops have opportunities to boom their business by promoting their business via mobile commerce applications. The basic necessities such as foods, beverages, clothings, groceries etc are made available to the people in and around the service limits of the shop.
The mobile commerce applications list the shops that provide service in and around 5 to 10 km with Geo location. The customers can enjoy shopping through their hand-held mobiles and pay safely using paypal, credit card, cash-on-delivey, or pay-in-shop options. The targeted customers for the shops are in and around the specific region rather than the e-commerce which targets world wide delivery.
Since the mobiles are in constant access by the people, the m-commerce stores are always at the reach of the customers. The m-commerce applications are also focused to leverage the mobile device memory
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