Submitting to Online Directories yields numerous back links
Anyone operating a commercial website and wishing to get customers clicking through to the website knows that he has to get the search engines to find him and rank his page highly.
For new websites this is always a challenge as to get page ranking one has got to be doing lots of thing right which means the search engines will take that web page seriously and rank it accordingly. But the difficulty comes in knowing exactly what to do. None of the search engines actually tell anybody how they construct their indices against which they establish a page rank.
There are however Search Engine Optimization (SEO) services who do a number of the things that their experience tells them increases the page ranking. (If any SEO company makes any greater claim than that they are exaggerating). The most any of them can do is detect, through trial and error, which strategies work best and advise their customers accordingly. Another thing about SEO is that all activities are complimentary. The more one does the better as all add up to increase the page ranking of the URL being optimized.
One of the activities that has been shown to improve page ranking very effectively is directory submission.
There are a number of reasons for this but the most profound one is that, apparently, one of the strongest drivers of page ranking are the number of links to the website (URL). A new website is not likely to have many and the best thing anyone can do is set about building links. However one has to be careful. There are so called “Link Farms” out there which have no purpose other than listing links, no data, no relevance, no consistency. Many search engines have changed their algorithms over time and having gained knowledge of these now discount their value or in some cases appear to penalize URLs listed on out and out “Link Farms”.
The advantage of going for an SEO oriented Directory Submission Service is the exact opposite. Each directory used is like a Yellow Pages and lists the URL in an index on the a number of different levels; Product or service, location or area served and so on. But what is important about these directory submissions is that each carries a direct link to your URL. So if you contract for 30 directory submissions you will suddenly find that you have 30 back links. When the search engine indexes the site it will note that and that helps to increase the page rank accordingly.
Deep Linking is very advisable ensuring that the customer goes directly to the page in your URL where the product or service he has searched for is displayed. This does 2 things:- Increases your chance of a sale and increases the number of links per directory submission.
When one is considering a Directory Submission service one may contract for a 1000 and these will be listed in batches over a period of time. Again this keeps the webbots coming back to the site as the search engines like lots of activity. Also the search engines seem not to like a new site suddenly having a great number of links in one go.
Directory Submission services assist a website get noticed by increasing the back links.
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