Appliances to the countryside: Subsidies to timely procedures should be simplifi
Editor of the Department of Electronic Information Division
Editor's note: This year from July to September, the Department of Industry and Information Technology Organization of subordinates to carry out the appliances to the countryside University, home appliances
TM to Social practice Summer survey activities. Colleges and universities based on research reports and questionnaires submitted to reflect the data, the Department of Industry and Information Technology Organization of Electronic Information Division wrote home appliances to the countryside, home appliances TM to research reports. Current (3-4 Science) Excerpts special part of the report, so stay tuned.
Rural Analysis 1. Per capita income growth.
According to statistics, in 2008 the per capita net income of rural residents 4,761 yuan, 621 yuan more than in 2007, an increase of 15%, after deducting price factors, the actual increase of 8%. Composition of rural household income from the point of view, wage income, operating income and transfer income families have maintained relatively fast growth.
2. Appliances with low coverage of rural residents.
China's huge rural population, but the low rate of home appliances, consumer durable goods for every 100 rural residents than urban residents have less number of durable consumer goods owned. 2008 urban households
Refrigerator , Washing machines, TV's penetration rate was 93.63%, 94.65%, 132.89%; rural households, refrigerators, washing machines, the penetration rate is only 30.19%, 49.11%, higher in rural households of television sets, up 99.22%, but compared to urban households is still a far cry. Shows that rural household appliances market has great potential.
Awareness of policy 1. Policy covers more awareness, but awareness is not high.
Survey showed that 69% of rural consumers know the appliances to the countryside policy, but only 10% of the rural consumer is well aware of policy details, almost two percent of the rural consumers do not know the policy. Shows that the propaganda home appliances to the countryside need to be further increased.
2. Rural consumer awareness channels to the mass media.
Policy for home appliances to the countryside, 54% of rural consumers is
TV , Newspapers, radio and other media informed, from home appliances to the countryside leaflets posters in that policy, the total number of rural consumers, rural consumers accounted for 13% and 11% of the rural consumers are "heard", 16% of the rural consumer information source network, with only 15% of rural consumers are aware of appliances to rural areas through government publicity related policies. Shows that consumer awareness in rural areas or from one-way channel for more channels of information dissemination.
3. Rural consumers on the general level of understanding of home appliances to the countryside policies.
From a national perspective, the rural consumer appliances to the countryside for the general understanding of policy, policy areas with high level of understanding is the East (37.4%), Northwest (30.87%), South (29.46%) and Southwest (29.46%), low level of understanding for the policy areas of the Northeast region (27%).
Home appliances to the countryside needs analysis
1.42.11% of rural consumers will have to further purchase.
42.11% of the rural consumers said they intend to purchase home appliances to the countryside for information and products, 40.59 percent of the rural consumers said they had no recent purchase will have 17.3% of rural consumers will not buy home appliances to the countryside clear that products . Shows that, although home appliances to the countryside policies for expanding domestic demand, increase rural spending power has some role in promoting, but for rural consumers more rational considerations, or to determine their purchase decision.
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