Four major concerns of brand enterprise in the regional market window & door
Because most of the regional market terminal brand awareness is short of, leading to brand value not reflect. New in ground level of the aluminum awning window of enterprise and market may not be familiar with local environment because, derivative original brand promotion mode and fall condition. Although local market potential is tremendous, but even if the brand door window enterprise also was not all plain sailing, to balance the relationship between manufacturers still need to covet petty.
Do of the center city, the provincial capital, dealers, upstream of the enterprise supply chain short, relatively high efficiency of logistics, inventory problem is relatively simple. In the local market, the manufacturer of the rivalry between is cost and velocity. How to the aluminum door products in the shortest time, with the lowest cost supply on hand to dealers, how to reduce inventory and so on, is the brand enterprise needs hard work will be improved step by step.
Brand enterprise will usually unified national price, but if local market and a line market price no, it means that local profit space is small. And a line of city market dealers, in low profit, can also go through distribution to achieve certain amount of profit. Door window enterprise to make a market in cities, need in the channel interests regulation and channel function on the division of labor have adjusted.
Business enterprise principle of management and brand the cultural identity became will pick up the first condition of partners, and depend on enterprise culture in the guidance of regional market for visibility and reputation, no doubt, is different from competitors door window enterprise, obtain the biggest advantage of terminal consumer.
Municipal dealer is also manufacturer’s "partner", so loyal brand manufacturers is the cornerstone of long-term development. The manufacturers should pay attention to cultivating and local dealer relations of cooperation, gradually formed certain loyalty, the brand is vital in cities.
In addition to the intensity of the standard should strengthen implement, such as displacement ability level is building joints width and choose sealant set the basic basis, but some low performance products not enforce standards, do not sign level, often cause misuse, cause sealing building joints early failure. Kdsbuilding expert as structure of glue modulus is set binding the thickness of the wall structure is an important basis, but many products do not provide report, indulge curtain wall enterprise to structure adhesive ability displacement of random value, even beyond the ability of existing materials take δ= 25%, 40%, leading to bond not thick enough to affect bond reliability.
Construction safety and energy saving and seal to close to the quality. At present hollow glass product life guarantee period for 10 years, prolong life key is sealed plastic performance. Hollow glass there too early to rise, knot dew dew point, seepage and even the piece of glass fall hurt phenomenon, mainly is the structure of glass sealant durability of binding insufficient, should through the test product technology index and quantitative correlation and prolong its life. The town of building is concerned, if can make hollow glass life a year longer, win economic benefit and social benefit will be very significant. In addition, people are concerned about the safety of the binder curtain wall glass, but about both curtain wall glass structure reliability test and binding bearing failure determination methods and standards has not been set up, we should speed up the standardization, establish as soon as possible inspection rules and the determination of the standard.
Product certification
1997 to 2002 the state council cancel structure adhesive that management administrative examination and approval, five years the state economic and trade commission approved access production enterprises six home aluminum window 15 brands, but 2002 years to 2010 years after China’s entry into the wto association of enterprise approved basic include structure adhesive production enterprise, 55 house 138 number. At present the market admittance threshold has disappeared, some choose to national recognition credit enterprise approved by authentication institutions of prison fair, just, legal, the compliance of third party a product quality authentication, the authentication is enterprise loyalty and license issuing agency for the credit guarantee, adapt to the international trade rules and carrying out international recognition of the fundamental conditions, to the enterprise to break through the international trade technical barriers, win the market competitive advantage to have the important meaning.
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