Simple Steps to Booking the Best Professional Speaker
If, and that’s a big if, you book the right Professional speaker for your event or meeting, he or she will bring the house down and the audience will excitedly be talking about what they heard long after the event. When you get your audience motivated and enthused about your product or service, this generates enthusiasm among those in attendance, which benefits your company or organization.
However, choosing the wrong speaker, which happens too often, who turns out not to be the least bit motivational but painfully lackluster and forgettable isn’t going to do a thing to benefit your company or product. Your audience will be yawning and fighting sleep, checking their smart phones, wishing they were anywhere but stuck listening to the guy drone on and on. Just because a person sells himself as a Professional Speaker doesn’t necessarily mean that he cuts the mustard when it’s show time.
1) You must book a speaker who is a good match for the group. Look for a professional who customizes his program for the specific audience he will be addressing and who blends cutting edge information that motivates and informs along with humor.
2) The goal is for the speaker to motivate, educate and entertain. Do not underestimate the value of humor. Inserting anecdotes into a presentation, particularly those that are funnier than the dickens and will have the crowd roaring, is a great way to capture and connect with the audience.
3) The speaker should present solutions to the audience that can be utilized ASAP. The right Professional speaker will offer information that is powerful and which applies to change, communication and success.
4) You are going to have to do some research and some investigative legwork if you want to book the right speaker because he probably isn’t going to fall into your lap. If you can listen to the individual speak in front of an audience before hiring him, this is the ideal situation. When you interview him, ask lots of questions. How many times has he appeared before an audience? He may claim to have been a speaker for two decades but your engagement may well be his first professional appearance and this isn’t the speaker that you want.
Perhaps the speaker has videos of his presentations or has a website which you can go to and watch his presentations. This is an excellent way of weeding out those speakers who aren’t so Professional after all.
Decide what content is appropriate for the audience that will be addressed and discuss this with the speaker and also ask about his approach. Some Professional speakers are almost exclusively entertaining, tossing in just a bit of a Professional message. There are humorists, which is a type of speaker who blends his humor to fit the message that you want imparted. If this is not what you want, book a speaker who will provide more substance and motivation over entertainment. A Professional Speaker very well may use humor but not to the extent that a humorist does.
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