NFC and Out of Home Advertising
Out of home advertising saw a lot of QR codes in recent times. From general stores to cafes, you could find them everywhere. But QR codes (though new) are being replaced by yet another powerful technology- NFC. Many companies have switched from QR codes to NFC, including the tech-giant Google. And with all major Android devices being NFC enabled in 2012, we can safely say that Near Field Communication will soon replace Quick Response.
The advertising world is swift to capitalize on all the new technologies to attract customers and make things easier for them. The best things of NFC Wireless is that to make it so enticing for out of home advertising are its ease and simplicity. Combine out of home screens with NFC and you will get a way to reach your target audience, as you ask for an easy call to action at that moment.
NFC can reach business travelers as they take a business trip. A sports company can reach an athlete while they are on the treadmill. The possibilities are limitless. And the power is driven home when that athlete can purchase a pair of running shoes by tapping his phone, without even breaking his stride. Imagine you are at a coffee shop and a screen near the counter offers you to touch your phone there. You touch your phone and your order is taken… such is the power of NFC Wireless.
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