Postal Address Verification
The United States Postal Service developed CASS certification to evaluate the accuracy of address validation products and services. These services must have a minimum of 98.5% correction accuracy to become CASS certified. There are many companies that keep huge databases of client addresses that are erroneous or partial addresses leading to thousands of wasted dollars on undeliverable letters or shipments.
A multitude of costs can arise from having bad address data in your company database. Of course, the direct and initial cost of postage is only one out of many costs that will be wasted on sending undeliverable mail. There is also the cost of the labor and materials used in preparation to send that mail out. Along with the wasted postage, labor and materials is a lost opportunity of communicating with your customer.
There are numerous companies that provide CASS certified postal address verification applications that validate addresses entered or saved into databases to find out if they are deliverable. One method of improving any organization’s address data is to make sure it is clean at the start. This can be done by trapping inaccurate information before it makes its way into your company’s database. Another method is to verify a batch of addresses that may already be stored in a database. This is extremely important if addresses were not verified at the point of entry.
Overall, maintaining good quality address information will provide a wide range of benefits including cost savings, postal discounts, higher customer satisfaction and less wasted employee efforts. There are different options available to organizations to cleanse address data such as APIs and online batch processors. Depending on the company’s address verification resources and requirements, an API may be more suitable when there are programming resources available and a batch processing online interface may be more suitable when only batch address runs are necessary.
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