Planning and Strategy for Creative Website Design
Creative website design and development is not an assembly line process. You cannot really point to a pre-existing platform or design and say, ‘I want one of those.’ A website is not just a product you go out and buy. A good web designer/developer will sit down with their clients over a period of weeks or months to develop a comprehensive online strategy for designing and developing a new website that is specific to a businesses’ audience and needs.
A web designer needs to understand the culture and personality behind your business. This then needs to be translated back into your site. Understanding the client and the purpose of the website is of the utmost importance. The trick is understanding what the business as well as the audience needs and finding a balance between the two.
The first step to creating a website is a project brief. This is a short document outlining what you hope to achieve and how to make your ideas a reality. You will then need to have a discussion about your brand, including logos and fonts. You will need to define your audience and also study your competitors. You will need to provide the required content, for example product descriptions, testimonials, etc.
Many people underestimate the amount of planning and strategizing that goes into the design of a website, not just by the web designer but also on the client side as well. When it comes to designing and developing a good website, planning is the key.
You could take the option to design and develop your website in-house. In-house development can have its limits, especially if you are coding and designing everything yourself. You may get to a stage where you are in completely over your head. In the long run it can be cheaper and easier to employ the services of a professional website design and development agency. The main reason clients seek the services of such companies is that they do not have the skills in-house.
If you already have a website you must regularly update your site. Technology moves at an incredibly fast rate and it is very easy for a once cutting edge website to suddenly seem bland and stale. It is recommended that you update your website every 4 years. Four years may not seem like much but on the Internet it’s a lifetime.
Although having a website designed and developed by a professional agency can be costly, you must remember that you are paying for more than just a design. Product strategy and support are also included. If you think of Web design as basic Web design then you will most probably spend a lot of time and money and not get the results you want.
I would highly recommend the services of a company called Haarty Hanks Ltd. They are a boutique digital marketing agency that works alongside clients who are committed to succeeding in this new digital age. They will devise intelligent solutions that will engage your audience while also providing the necessary backend functionality and marketing expertise. Visit their website www.haartyhanks.com to see exactly what they can do for you.
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