Four Video Marketing Skills for Booming Business
In the current information era, it’s natural that video becomes an important part of online marketing, and it’s on the rise. Compared with plain text, the visual video is much more effective in attracting public attentions, so video really works well in impressing viewers and driving traffic.
Why video marketing is effective?
The biggest benefit of video marketing is high visibility. In the fast-paced life, easier and visualized items are more time-saving in helping worldwide people to get newest information and knowledge. As watching videos is more easier than reading, so it usually takes little time for us to understand the content and theme of a video. Thus more and more people prefer to get the current events via watching videos.
It’s convenient and cost-efficient to promote sales by videos. You can easily upload videos to your webpage or blog for public sharing, and bookmark your site on many popular bookmark sites; and you can also embed your videos in many social video-sharing sites, such as YouTube. Not only it is free, but also you can drive more traffic to your site while getting more backlinks.
Generally, video marketing is not only reader-friendly, but also it is helpful in optimizing the search engine rank of your site.
4 Tips for online video marketing
1. Name your video uniquely. Similar with articles, a good time is half of success. On the one hand, a unique video title can captivate readers’ eyeballs easily at first sight; on the other hand, if you name your videos properly with content-related keywords, your videos are more likely to be displayed in search engines when the potential clients are hunting the similar information.
2. Wonderful video content is necessary. The best marketing video are the one who offer valuable skills or knowledge to your readers, so the marketing videos must be practical and authentic. Take software for example, you can record a video themed by How-to topic which will definitely bring you to a success.
3. Don’t forget to insert your logo, URL or company name. Before uploading your videos into blog, webpage or social video-sharing sites, please bear in mind inserting more items, such as URL, company name or brand logo of your site into videos. It can make your site remembered and exposed among your videos viewers, and it’s definitely an effective way to grow your brand. As streaming media FLV is best video format for publish sharing, and you may need to convert MPEG to FLV, AVI or MP4 to FLV format. By some powerful video to flash converter, the video editing feature can enable you easily embed URL, logo or company name into marketing video.
4. Add your URL into video description. Take YouTube for example, it always offers a chance to describe your video during uploading. If you add your website URL into the short description, it would be likely that more people would like to visit your site for more information if they get interested with your video content.
Follow these video marketing tips to drive more traffic to your site, you’ll never be wrong.
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