Boost your business with trademarks
Every businessman wants that his business should boom and for this he exploits different business strategies and schemes to make his business even better. One such way which is exploited by numerous people is using a logo as a trade mark of their work. This logo or trademark not only distinguishes them in the market but they are now recognized by a different identity also i.e. their trademark.
One can own a trademark by registering it or even without a registration, but making it registered is a better idea as it makes you the owner of the logo and prevents other persons from using it. For trademark registration services and process one needs to find a trademark office and inquire for the further procedure. But before all this, you should go for a free trademark search. A Free trademark search may be an easy option but you need to make sure that the logo has not been used before by any other product or service provider. This check is must especially when you category falls under the same as that of the pervious logo user’s. If you succeed in finding a free trademark specific to your service or product, you can save a lot of money from hiring a service to this work, and also from paying for a logo.
If no one has used the logo chosen by you, you can now file the application for its registration. Under the trademark application process your application is examined and analyzed carefully by the registrar to check the geniality of the logo. It also checks the classification correctness. Comparison of your chosen logo is also done with the other application already filed or application filed along with you.
In the whole process if they find that the trademark is already in use or is not genuine, the registrar office may raise an objection against your application. In such a case the applicant is required to provide a proper explanation in written, supported by an affidavit. If not satisfied with your written statement the registrar may ask you to provide an oral explanation. This provides you with an opportunity to keep your point and explanation your innocence and if there is, then a valid purpose. After the query session between the applicant and the registrar gets over, the registrar will let the applicant know whether applicant’s application is accepted or rejected.
Once the registrar shows a green signal to you trademark application, your logo is ready to be advertized in trademark‘s journal. Within four months from the date of your advertisement, if any party poses a problem with your logo then it is known as an opposition. In such a case the applicant needs to file a counter statement to the opposition party with relevant evidence. Now registrar takes up an action on the basis of evidence produced and to produce facts on the transparency of the trademark. For the overall registration process you have to pay some fixed amount to the registration office.
As the 4 months advertizing period gets expired your logo is registered as a trademark with your ownership. Even after all this process done, the applicant does not hold the ownership of the trademark for life time. They need to undergo the trademark renewal service to maintain the ownership on trademark.
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