Valuable SEO Techniques that Boost Site Visibility
Companies own websites nowadays for online marketing and online business promotion. Search engine optimization services increase the online visibility of websites. Proper SEO services enhance the search engine rankings and traffic of websites significantly. Search engine optimization involves the insertion of well researched, search engine friendly, relevant keywords throughout the website content, in correct amounts and at right places. A SEO company inIndiaprovides high quality SEO services at affordable rates to domestic and global clients.
A SEO company in Indiahas teams of expert SEO professionals and developers. The SEO professionals are well aware of the latest SEO trends, tools and technologies. The turnaround time is quick. A SEO company in India provides services such as on page SEO, off page SEO, SEO content writing, PPC management, social media SEO, SEM services etc.
On page SEO and off page SEO services:
On page SEO involves text based navigation, creation of micro formats, correct link creation, optimization of vital search engine files such as robot.txt, sitemap.xml, urllist.txt etc. On page SEO involves SEO friendly website design, keyword research, image optimization, alt tag optimization, meta tag optimization, content optimization, HTML and XML sitemap creation, setting up Google Analytics account, RSS feed creation, website submission at Yahoo, Google, HTML code optimization etc.
During image optimization, descriptive alt text should be included in the alt tags for the images. Right captions should be used for the images. Image filenames must contain relevant keywords. These steps allow the search engines to understand the content of the images.
Off page optimization involves blog creation, directory submission, social bookmarking, article writing and submission, Facebook and Twitter promotion, link building etc. Off page SEO includes those methods that enhance search engine rankings of a website externally. Off page SEO services provide external support to a website by providing links from various reputed websites.
There are some basic SEO techniques that guarantee a powerful online presence:
- Avoid plagiarized and duplicate content. Websites containing duplicate content get banned by the search engines.
- Avoid keyword stuffing and over optimization of websites. Keywords should not destroy the natural flow of content. Excessive links and over optimization of sites should be avoided because these are black hat SEO techniques. Websites using black hat SEO techniques get banned by the search engines. Keyword analysis and research is essential.
- Each page should have a unique title tag. Title tag should not be same for all the pages of website. The length of the title tag should not exceed 70 characters. Prominent keywords should be inserted at the beginning of the title tags.
- Important relevant keywords should be inserted in theheadlines. H1 tag should be used for the page headline and H2 or H3 tags should be used for the sub headings.
- Keyword should be used as anchor text for external and internal linking.
- HTML and CSS should have W3C validation. Websites should be free from HTML errors so that the search engines are able to index the sites properly.
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