The Creative Aspects of Brochure Designing
Print brochures are vital offline marketing and promotional tools. So brochure design is very important for companies and business organizations. There is a high demand for brochure design services in the corporate sector. Tri fold brochure design, two fold brochure design, booklet design and pamphlet design are some of the common brochure designing types. Brochure designing should be done by expert professionals. Brochures are used for different types of public communication. For example- Corporate information brochure, travel package brochure, product description brochures, medical brochures, public awareness brochures etc.
Brochures contain important information about a company’s products, services, mission and policies. Brochures uphold a company’s brand identity. Brochures have the power to convert target readers into customers. The textual content of brochures should be informative, persuasive and interesting. Appropriate graphics, images, fonts, colors, illustrations etc should be used in brochures. Professional designers, illustrators, content writers and graphic designers work together to design effective brochures. Custom brochure design services are provided to the clients by the brochure design companies.
Designing aspects:
- The written content of brochure is very important since it directly conveys information to target readers. So brochures should be well written.
- The language of the brochures should be lucid and comprehensible. The written content of brochures should use headings, sub headings, numbering and bullets because the make the reading process easier and faster.
- Selecting the right kind of brochure design type is absolutely essential. Different types of brochures have different prices, paper and print quality. For example, the uses and requirements of tri fold brochure design and booklet design are not same. A lot of space is required for product description and images and for this purpose booklet brochures and catalogs are ideal. Bi fold brochures, tri fold brochures and pamphlets are ideal for conveying information to a large number of people.
- The white space in the brochures should be used skillfully. There must be an aesthetic balance amidst the white space, textual and graphic content.
- Appropriate print quality and paper quality should be selected while designing brochures. The paper used for printing brochures can be of hard, soft or medium finish. The papers used for brochures can have glossy, matte or smooth finish. High resolution graphics and images or normal illustrations can be chosen for brochures. Every designing aspect is dependent upon clients’ requirements.
- Brochures should have interesting titles and innovative catchphrases. The front panels of the brochures are very vital and should be designed in an attractive manner. The front page of brochures should be beautiful and exciting enough to arouse the curiosity of the readers, so that they are forced to read the next pages.
Some popular brochure types:
Tri fold brochure– Tri fold brochures are commonly chosen by companies for conveying information to target readers. Tri fold brochure design contains six panels to present information, of which three panels are internal. Tri fold brochures are thinner and easy to carry when kept folded. Tri fold brochures have three folds and they provide adequate space to present information at affordable rates.
Bi fold brochures– These brochures are cheaper and popular. These brochures have two folds. These brochures have a front panel, a back panel and two inside panels.
Gate fold brochures– These brochures have high quality print and good quality paper. So the prices of these brochures are slightly higher than most other brochures. These brochures are used when quality and impression become vital.
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