Promotional Lanyards Are Ideal For Exhibitions and Conferences
If you have ever attended an exhibition, you will have noticed that almost everyone is wearing a lanyard. They have a number of functions, including the most important: promoting a company’s brand. Promotional lanyards work wonders for branding purposes and they are perfect for exhibitions, conferences and other promotional events.
Promotional lanyards are one of most popular type of promotional item and they come in a variety of designs, colours and styles. The most basic style of lanyards are plain and come with an I.D badge, perhaps with ‘visitor’ on it. These are common at many conferences where security is very important and visitors and guests can be easily identified. At the other end of the scale, companies choose to customise lanyards with their brand logo, message or slogan. This is highly effective for marketing purposes and is a simple way to get exposure.
When you have an important exhibition coming up, it is important to consider what type of promotional lanyards you want customers and clients to see. For instance, an eye catching dye subliminated lanyard would definitely stand out amongst the crowd. A heat pressing method is used to permanently imprint your logo onto the lanyard and it will last for years. They can also be used with any kind of attachment that you wish, including dog clips, swivel clips and safety release clips.
Polyester and nylon lanyards are also an alternative choice and are made of high quality and long lasting material. These can even be pantone matched with your brand colours so you can be consistent and it is easier for people to remember your brand. Once the lanyard has the attention of potential customers, the theme needs to be something that will stick in people’s minds. For instance, there are certain colours and images people would recognise and the person would have a hard time forgetting them. A promotional lanyard possessing such a theme could be beneficial in promoting a business.
Lanyards are quite cost effective and can be distributed in thousands at any trade fair, exhibition or conference for promoting one’s business and brand. People would find them useful and practical and wherever they are worn, a larger audience becomes exposed to your brand. No other marketing method can match this type of exposure and in return, you will see the benefits they can have on your overall sales revenue. Why not invest in your own range of promotional lanyards and see how they can enhance your brand?
Neil Smith works in the marketing department of We Brand It Ltd, a leading supplier of promotional and promotional lanyards.
Our site offers not only a variety of products but also advice and expertise on how to market your business with them. We offer promotional lanyards at the best price when ordered in bulk, so visit us today for all your promotional gifts.
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