How to Get Your Business Logo on a Printed Lanyard
Printed lanyards are becoming increasingly popular everywhere; in businesses, schools, charities and many other institutions. They are used for carrying identity or security cards, keys, phones and much more. Lanyards come in a variety of colours, materials and sizes and you can benefit from them by having your business logo printed on them to get more exposure.
When planning for your next promotional campaign or trade show, you need a clear, concise concept to make it work. As part of your campaign, you should incorporate your own range of printed lanyards to hand out to customers and clients. To get started, you need to contact a good wholesale supplier who can offer specialist knowledge and experience to ensure you select the best products and get them delivered on time.
Choose lanyards that suit your company image. Although this sounds simple, it is surprisingly easy to get caught up in the different varieties and pick a type that is not aligned with your business brand. A safe, reliable option are polyester or nylon printed lanyards, which are very long lasting and also popular with most institutions. These can be pantone matched with your brand colours where your logo or message is imprinted on top.
Other types of printed lanyards are dye-sublimination lanyards, which feature a special process to heat transfer your graphics or designs onto the surface area of the lanyard. This is excellent for making a positive impact on customers and they won’t fail to remember your business logo. The more distinctive the look, the more appealing it looks to the eye and they will be kept and could even be used again by the customer.
If your company is conscious towards the environment then you can opt for eco friendly lanyards. These are made from bamboo fibre and sustainably sourced so you can help the planet whilst still promoting your brand.
Whichever printed lanyards you choose, remember that they can be designed in any specific way you want. They are useful and practical items and are generally cost effective, so you won’t have to worry about wasting your money. It is best to order in bulk quantities because they can be distributed to a large audience base, including your employees.
As a promotional tool, printed lanyards are fantastic for increasing much needed awareness of your business brand. Hand them out at trade shows, conferences, meetings and other promotional or public events. Since they are primarily worn around the neck, they act as a miniature billboard and wherever the wearer goes, your logo will be exposed to hundreds of people.
Neil Smith works in the marketing department of We Brand It Ltd, a leading supplier of promotional and printed lanyards.
Our site offers not only a variety of products but also advice and expertise on how to market your business with them. We offer printed lanyards at the best price when ordered in bulk, so visit us today for all your promotional gifts.
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