Matt Cutts’ SEO penalty comments stir the hornets’ nest
When Matt Cutts of Google revealed that Google is going to make the field more level for different sites by penalizing those sites who over optimize, it was bound to ruffle quite many feathers. SEO penalty for over-optimization? This statement has got a lot of people worried. However if you try to read what Mr Matt Cutts’ was at pains to explain, you will understand that those who follow the best SEO practices and White Hat techniques have nothing to fear.
Matt had mentioned that Google is going to penalize those sites which have too many keywords in their content. This is known to any SEO expert that keywords must be limited to 1% in the total content and a couple of long tail keywords and that’s all. As of now it is still not clear what kind of SEO penalty Google is going to employ on different websites. However it can be inferred from the words of Matt that Googlebot is going to get smarter and identify the Keywords which has been stuffed in the descriptions or in the form of headings or Meta keywords.
Too many exchanged links have been losing values and now it has been mentioned by Matt that having too many exchanged links will soon have less value as compared to reciprocal links and it is possible that it will lose all its value or worse can lead to a SEO penalty. However it is not clear how Google is going to decide how many links are appropriate and how many are too many. However in all probability it will be a percentage rather than a number. So the days of automated and other link building procedures are over.
The Gist of Matt Cutts conversation is that Google is going to put greater emphasis on contents and for sites that rely on over optimization or other overtly SEO techniques will have to face the heat or ready to face SEO penalty from Google. Matt Cutts has emphasized on the fact that Google wants to have all the players a level playing field and it will ensure that no site will have a distinct advantage over the others by resorting to overt means as compared to sites which have great content and perfectly white SEO techniques. Google also wants to reward the sites who have maintained their ethical standards and pursued a white SEO path. Therefore it is safe to assume that there have been many revolutionary changes in the Google way of working and it will be very beneficial for sites that have preferred the ethical and straight route of SEO as compared to those who have used short cuts for short term goals.
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