with the inscription Chelseas second birthday

Our first big decision was how to begin. Dick Morris suggested that before I made a formal announcement I should go on television to acknowledge the mistakes that led to my defeat and ask for another chance. It was a risky idea, but the whole idea of running just two years after I had lost was risky. If I lost again, there would be no more comebacks, at least not for a long time.
We cut the ad in New York at Tony Schwartzs studio. I thought the only way it would work was if it contained both an honest acknowledgment of my past mistakes and the promise of the kind of positive leadership that had attracted popular support the first time I ran. The ad aired without prior notice on February 8. My face filled the screen as I told the voters that since my defeat I had traveled the state talking with thousands of Arkansans; that they had told me Id done some good things but made big mistakes, including raising the car-tag fees; and that our roads needed the money but I was wrong to raise it in a way that hurt so many people. I then said that when I was growing up, my daddy never had to whip me twice for the same thing; that the state needed leadership in education and economic development, areas in which I had done a good job; and that if theyd give me another chance, Id be a governor who had learned from defeat that you cant lead without listening.
The ad generated a lot of conversation and seemed at least to have opened the minds of enough voters to give me a chance. On February 27, Chelseas birthday, I made my official announcement. Hillary gave me a picture of the three of us at the event, with the inscription Chelseas second birthday, Bills second chance.
I promised to focus on the three issues I thought were most important to the states future: improving education, bringing in more jobs, and holding down utility rates. These were also the issues on which Governor White was most vulnerable. He had cut the car-tag fees $16 million, while his Public Service Commission had approved $227 million in rate increases for Arkansas Power and Light, hurting both consumers and businesses. The down economy had cost us a lot of jobs, and state revenue was too meager to allow anything to be done for education.

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