Doors and Windows market off-season product promotion aimed at what big media
This year, the door industry market situation compared with previous years, not optimistic. Real estate New Deal make the market was down, the person that buy a house generally becoming ambivalent, house turnover decreased obviously. This case that the door window industry which as if in a ‘June snow’. But, the market it’s market, as long as there is demand, there will be a production. Nowadays, the market downturn, industry will inevitably be affected, but consumer demand is still there and door enterprises need not pessimistic. Just this demand is not urgent, the development of some slowly.
The economy is in the last five years development it up. In the five years, the door industry which has undergone earth-shaking changes, not only the growing number enterprise, and enterprise scale also have somewhat expanded. But in this year, the housing crunch, by the rise in price, consumer purchasing power the influence of factors, into the door door industry also inevitably impact. This year, sales of meizhou door industry compared with last year, at least a 60% decline. This kind of situation is very strong business, it is only a temporary effect, because the rigid demand is still in, sales of eventually will improve. But for foundation was the instability of the small businesses, it can be quite heavy blow.
And though every adversity, but door window industry can’t passive, must take the necessary measures to promote industry development and promote the door industry adversity forward. As’ jin jiuyin 10 ‘, I think, the door enterprises can use an opportunity, do more publicity.
TV media, the effect is obvious.
Now, television has become the necessaries of life for the people. As a mainstream media, TV ratings high ratings group, with wide, the effect of the direct and other characteristics, become many merchants advertisement publicity of first choice. At present, the medium of television channel more and more, the show is more and more abundant, scattered the consumers’ attention. Ratings are not high channel, the effect of advertising has not outstanding. In recent years, TV media charging limit more and more high, has more than many businesses can afford. Especially in now such a rational consumption era, consumers are no longer believe the role of advertising. So even if some merchants, do a lot of television ads, unable to receive immediate effect.
Even so, the role of the media in television are not to be ignored. Merchants properly do some short-term brand publicity type advertisement, still are necessary. But the concept of long time advertisement investment, high risk, weaker enterprise shall not easy choice.
This year, the leap into and exhibition, the door, crown bull house wooden, the friend wood, dream day a brand such as wood door has intensified in meizhou were the propaganda. Meizhou news and meizhou area before and after the most-watched the livelihood of the people 820 "column and advertising, past the propaganda is basically drug and supermarket appliances, this year is different, the two times of the advertisement publicity household building materials products is 80%.
Industry magazines, city newspaper AD, new situation
This year, household building materials industry press, etc in the investment of over the paper media is the largest and the most frequent version of a year. Before, drugs, electrical appliances product is industry, urban newspaper the role of the media. This year, household building materials industry product advertising increased, into a door product also began to frequent appeared in newspapers and on paper the media.
In the depressed market of the environment, as long as to increase sales, industry media can be actively use. Any the making of the brand is inseparable from the media publicity function, because ‘media brand’ is the real mainstream consumer market.
Off-season for propaganda, season do sales. In the sales of the off-season, into a door enterprise to give full play to the role of advertising, meet the coming of the season.
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