How to Make a Web Page SEO Friendly
As opposed to traditional marketing where the marketing reach was from the company to the customer, SEO is an inbound marketing technique that aids marketers to be found by prospects. The primary work of a search engine is to find relevant results for user-provided search terms. And, lead generation means focusing on activities that drives traffic to website. So in order to highlight a website link during those searches, B2B marketers need to optimize their web pages for higher visibility. Good SEO practices help to raise marketer’s webpage rankings compared to those of his competitors.Here are some good webpage optimization tips to build a SEO friendly site.
- Include the keyword in the Title of the page – Every html document must have a TITLE element in the head section, commonly referred as a Meta tag (title tag). To see an example of where the title Meta tag is placed in the html, view the source code of the web page in a browser, at the very top of the page right after the opening <head> tag.
- Include the keyword in the Headline –The higher the headline the more weight it carries. A sub-headline tag has more authority over the next level tag and so on. Write unique keywords within the headline tag with a short sentence or a tag line including the relevant keyword.
- Include the keyword in the sub-headlines – Emphasize the use of the headline tags to highlight the relevant keywords in the headings of the web pages
- Include the keyword in the Meta Description – The description tag goes below the TITLE and above CSS. It should be short and should be kept fewer than 200 characters. Meta Description is also the text (summary) that is displayed in the search results, just below the page Title.
- Include the keyword in the list of keywords in the Meta keyword tag – This Meta tag is usually placed beneath the title and Meta description tags in the headline section of the pages’ HTML code. Since search engines use a wide variety of factors to determine site rankings, optimizing a page to rank high is a cumulative effort.
- Bold the keyword in the content once – The idea is to give emphasis on the selected keyword, so that it will be easier for the search engine spiders to determine the keywords. Overall, it is better to use bold or strong tags on the targeted keyword.
- Modify the URL to include the keyword – Keywords in the URL are important because they influence the way people link to the marketed product, so the probability that marketer will get visits based on the specific keyword as the anchor text is higher. Hyphens can be included to accommodate multiple phrases in a keyword.
- Have at least one internal link with keyword as anchor text – Internal links will ensure that all the web pages in the website will get indexed by the search engines, build the relevancy of a page to a keyword phrase included as an anchor text, and increase the page rank of an internal page.
- Include the keyword in the alt tag on one of the image – If the web pages use images, image maps or photos, the ALT image tags must be used. ALT image tags are an extension to images which displays alternative text for users who cannot read images (such as Search Engines).
Learn more: Lead Generation, Lead Management
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