The Good and Bad Features of Amazon’s Affiliate Program
The Amazon affiliate program is the most widespread online affiliate program on the internet today when it comes to dealing with products. Amazon were the first to truly bring forth the internet affiliate program aspect and put it to good use. Nonetheless, there are various “Pros and Cons” to contemplate when deciding whether or not to utilize the Amazon affiliate program. You need to determine whether or not it is correct for your particular website and business model. We will initially examine the “Cons” of the Amazon affiliate program, trailed by the “Pros” to see whether or not the good out weights the bad.
The primary and most commonly criticized feature of the Amazon affiliate program is the idea that their tracking cookies merely last for 24 hours. Tracking cookies are what are used to keep track of the human beings who have visited your amazon product affiliate links. There was a point in time when it was a 30 day period, but they have dropped it to 1 day. This is actually a large problem when it comes to promoting and selling products online. Human beings will a lot of the time browse the internet and do their homework before reaching a decision on what product to obtain. This means that the majority of purchases are going to be made several days or even weeks later on.
Sadly Amazon does this because they are so popular and have nothing to acquire by increasing their tracking cookies above 24 hours. The chance of them expanding this duration at some point in the future is next to nothing. Some other online stores have tracking cookies of 30 days or more. Nevertheless, this specific trouble with the Amazon affiliate program may not be so unpleasant when you consider just how popular Amazon actually is. They are the most extensively used store hands down, which means that almost any customer that you advance to amazon is going to be familiar with the web site and will probably have made a purchase there previously. A lot of people consider this fact alone is enough to offset the “Con” of the 24 hour tracking cookie, since many people may never obtain items through other stores.
Another down side to the Amazon affiliate program is their payment percentages. They use a “performance structure” which starts out at a miserable 4% and slowly works its way up to as much as 8%. For all that, this requires a large amount of referred products to obtain this. A “performance structure” functions in such a way that your total paid per item referred increases with the more items you sell over the course of any particular month. Most other internet stores pay out anywhere from 10% and greater depending on the product and the website. Once again, still, plenty argue that the shallow payouts at amazon are outweighed by the popularity and utter volume of items available on the amazon web site.
The most apparent and critical benefit to adopting the Amazon affiliate program is the fact that Amazon is the highest used online store by far. Not only this, but their expansive selection of products is just about endless, and for that reason you have a higher chance of the people you refer finding what they are seeking for. Together with this comes the fact that you will be rewarded for any items they purchase within the 24 hours of clicking your links, not just the product you are promoting. This means that if a person clicks on one of your item links and chooses to browse through Amazon and purchase something else, you will acquire credit for this purchase.
You will receive credit for multiple sales which will also add up towards your number of items referred and therefore heighten your payout amount via the “performance structure.” I myself have been credited for countless products bought by way of Amazon that have utterly nothing to do with any of the web sites I control and manage. I’ve been rewarded for items such as watches, DVD films, printer cartridges, novels, candy, games and a lot more. This is perfect because it shows that you may not convince your visitors to purchase a particular product but you will still get paid for other items sold.
As you can see, the “Cons” are clearly outweighed by the “Pros” when it comes to the Amazon affiliate program. If your aim is to promote tangible products, there is no better choice when it comes to internet websites. Don’t be fooled by less popular stores that offer bigger payouts and longer tracking cookies. Amazon remains ruler of the online stores, and it doesn’t sound like like this will change in the close future.
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