How has Takko’s exposure to India been because it began operations?
How has Takko’s experience with India been since it began operations?
“Our sourcing has consistently increased over the last three years,’’ begins Alexander. “Takko sourced 3 million pieces in its first year. This figure went up to 10 million pieces the following year and reached 13 million during the third year. Last year, we sourced about 15 million pieces,’’ he points out.
The company procures garments and accessories for its stores from India, Sri Lanka, China, Bangladesh, Thailand, Turkey and Cambodia. Takko procures about 100 million pieces annually, which includes fashion accessories. Takko’s product basket includes ladies garments, men’s wear and children’s wear. But the focus remains on women’s wear with more and more women becoming fashion-conscious. The company offers romantic strap tops to casual outdoor jackets from infants’ jeans to maxi tweed skirts for XXL ladies.
“In Germany today, maybe the older women are searching for inexpensive but good quality fashion garments plus our endeavour is always to offer them new things every season,’’ points out Alexander. Takko Fashion is a fashion discounter with the average European spouse and children. It caters to all the segment from young kids to women above 30 and may always be even over Forty. “Our average customer is seeking fashionable yet cost-effective garments. Therefore, your efforts are directed to procuring the right products at the right selling price,’’ he adds. Takko’s peer as far as its trend goes include H&M as well as C&A.
Our dense branch network is crucial to ensuring proximity to our customers. Takko Fashion currently maintains over 1,600 outlets. We have nationwide coverage in Germany with over 1000 mainly out-of-town stores from Schleswig-Holstein to Bavaria. And we are also successful in other parts of Europe: Takko Fashion currently operates stores in Austria, in the Netherlands, in Belgium, Slovakia, the Czech Republic, Hungary, Romania, Poland, Switzerland, in Slovenia, Estonia, Croatia, Lithuania, Serbia and Italy.
From Tirupur, Takko has historically sourced T-shirts. The quantities are higher over the summer. The company also sources light-weight trousers along with poplin trousers from The indian subcontinent. “Besides this, we have tried to develop some jeans,’’ Alexander elaborates.
Is the company looking to increase its sourcing from the country?
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