How has Takko’s experience with India been given it began operations?
How has Takko’s experience with India been since it began operations?
“Our sourcing has consistently increased over the last three years,” begins Alexander. “Takko sourced 3 million pieces in its first year. This figure went up to 10 million pieces the following year and reached 13 million during the third year. Last year, we sourced about 15 million pieces,” he points out.
The company procures garments and accessories for its stores from India, Sri Lanka, China, Bangladesh, Thailand, Turkey and Cambodia. Takko procures about 100 million pieces annually, which includes fashion accessories. Takko’s product basket includes ladies garments, men’s wear and children’s wear. But the focus remains on women’s wear with more and more women becoming fashion-conscious. The company offers romantic strap tops to casual outdoor jackets from infants’ jeans to maxi tweed skirts for XXL ladies.
“In Germany today, even older women want inexpensive but high quality fashion garments along with our endeavour will be to offer them interesting things every season,” suggests Alexander. Takko is a fashion discounter for your average European family members. It caters to your entire segment from young children to women over 30 and may end up being even over 50. “Our average customer is looking for fashionable yet affordable garments. Therefore, our own efforts are directed toward procuring the right merchandise at the right cost,” he adds. Takko’s professional as far as its fashion goes include H&M plus C&A.
Our dense branch network is crucial to ensuring proximity to our customers. Takko Fashion currently maintains over 1,600 outlets. We have nationwide coverage in Germany with over 1000 mainly out-of-town stores from Schleswig-Holstein to Bavaria. And we are also successful in other parts of Europe: Takko Fashion currently operates stores in Austria, in the Netherlands, in Belgium, Slovakia, the Czech Republic, Hungary, Romania, Poland, Switzerland, in Slovenia, Estonia, Croatia, Lithuania, Serbia and Italy.
From Tirupur, Takko has in times past sourced T-shirts. The figures are higher through the summer. The company likewise sources light-weight trousers as well as poplin trousers from Of india. “Besides this, we have experimented with develop some bluejeans,” Alexander elaborates.
Is the company looking to increase its sourcing from the country?
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