Book Review – Net Business people Only
Everyone loves to study other peoples good results stories. It gives us with proof that wonderful things do occur to standard individuals. By studying what they did to be successful we occur one action nearer to good results ourselves. This kind of could be the case with the 10 tales advised in Net Entrepreneurs Only – 10 Business owners Tell the Tales of their Good results by Gregory K. Ericksen and Ernst & Young.
Ericksen interviewed 10 of the most productive entrepreneurs at the turn of the century and presents their stories with an unique but effective use of lengthy quotes from the entrepreneurs. The quotes leave you with a feeling of having actually interviewed the entrepreneur yourself rather than reading a story about them. Each story is about 20 pages long but reads more like 10 pages because of the big print and free flowing pace.
The 10 business people chronicled in the guide are Jay S. Walker (priceline ), Mike McNulty and Mike Hagan (VerticalNet), Christina Jones (pcOrder), William Porter and Christos Cotsakos (E*Trade), Gregory K. Jones (uBid), Russell Horowitz (Go2Net), Ken Pasterna (Knight/Trimark), William Schrader (PSINet), Pierre Omidyar (eBay), and Mark Cuban and Todd Wagner (broadcast ).
Each entrepreneur has an unique story of how and why they saw the internet as a viable location to start a business, and each had a different way of getting there, but after reading all 10 tales you can see some common threads between these extremely effective net business owners. Although this guide was written at a time when internet business good results was substantially easier (the guide was published in 2000), many of the core competencies that these business owners possess can be applied in any era to any industry.
Each is extremely passionate about what they do to the point that they inspire others around them to have the same passion. Each is not afraid to just take a risk, regardless of whether or not other folks disagree with it. Along with that, each knows that failure is inevitable when taking risks and understands that future achievement depends on the ability to learn from failure and move on.
Another interesting thing that was mentioned in three of the ten tales may be the fear of being blindsided by an opponent that they cant see coming. They all talk about the proverbial kid in his basement or garage that comes up with the technology that puts them out of business. When talking about Mark Cuban, Todd Wagner said:
“I know Mark worries, among other things, about the proverbial 12-year-old in the garage [coming up with technological breakthroughs] and us being blindsided.”
This commonality is particularly interesting, and I suspect it comes from the fact that many of these business people WERE THAT KID and they fear the second coming of themselves more than anything else. They probably fear that this “kid” will have the same passion and determination that they once had, and that, more than anything else scares them.
If I had read this e-book when it was written I would certainly have recommended it to any young entrepreneur. However, years later I recommend it EVEN MORE. I think that its a must study for anyone looking to go into business or currently in business.
The thing that you can do now that you couldnt do when the guide was written is find out whats happened to these business people and their companies in the time that has passed since the books publication. 1 of the biggest joys of reading this guide was trying to guess whether or not these companies still existed and whether or not the same entrepreneur was still running them.
Knowing that there was the dot-com boom and subsequent crash around that time, I figured there was less than a 50/50 chance that these businesses were still around. Im not going to ruin the individual surprises, but there was a fairly vast array of directions that these companies and business owners went after the dot-com crash.
Some of the business owners weve all heard of (Mark Cuban), and some of the companies we know still exist and are very effective (eBay), but many the average reader wont be familiar with. Doing the research to find out where they are today adds an extra dimension to the e-book that a reader wouldnt have experienced if they read it when it came out.
Net Business owners Only – 10 Business people Tell the Tales of their Success by Gregory K. Ericksen and Ernst & Young is an extremely interesting for anyone who enjoys an excellent good results story. However, its truly inspiring if you are that entrepreneur who strives arrive up using the next innovating breakthrough that puts one of these 10 business people out of business.
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