How To Do On Page Search Engine Optimization If You Are Just Starting SEO
Are you just beginning in the huge world of search engine optimization and search engine marketing? If you are just starting, this article will definitely give you a good template to follow for on page SEO on your website. Basically, the on page SEO is the base that you build off and a strong base is obviously easier to build on to. Off page SEO is much more important, mostly because it is a continuous process, but on page SEO is where everybody should start, especially if you are new to marketing. So, lets take a look at what you need to do for on page SEO for your first website.
If you don’t have your keywords yet, that is definitely the first place to start. If you are just going to be doing on page SEO and never do any off page SEO, you are definitely going to have a problem ranking for anything other than low competition keywords. If you have an off page SEO plan as well, you can go for harder keywords. The best thing to do if you are just starting is aim for one hard keyword and a couple low competition keywords for the same page. I also recommend using Google keyword tool for your research, along with manually checking out the top 10 competition for each keyword. Why spend money on a tool when you can just do everything for free?
Now you have your keywords that you will use for the on page SEO. You will want to place the keywords in the title tag, meta description, and meta keywords for sure. Since you are aiming to rank in Google most likely, make sure that your title tag and meta description field don’t exceed the character limit set by Google. Now that your title tag is set up, you are going to move on to the content of the page. Just for the sake of simplicity, try and keep your keyword density somewhere around the range of 2-5%. Don’t keyword stuff and make sure the content seems completely natural. Even if you do end up ranking by keyword stuffing, your visitors will not be liking your page too much since it won’t make much sense! Make sure to throw some italic, bold, and h tags in there with the keywords as well!
I recommend that you double check your work just in case you slipped up somewhere. Instead of doing this step manually, I recommend using a site analyzer like the SEO Powersuite’s Website Auditor, which is a great piece of software to verify that on page SEO is good to go. While the paid version is preferred, the free version will definitely work just fine. It is your choice! Personally, I have gotten a lot of information about websites by just using the free version. Of course, there are many other pieces of software that do the same thing that you could use as well!
A few years ago, on page SEO used to be the only thing needed to rank for keywords. Now, off page SEO has taken the precedence. If you think that on page SEO is a thing of the past, make two sites and do the same off page SEO for both sites and only do on page SEO for one site and see which one performs better! On page SEO is one of the most important things that you can do when you are just starting out with marketing, especially with one of your first sites!
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