How To Do On Page Search Engine Optimization If You Are Just Beginning SEO
Is the whole world of search engine marketing and optimization new to you? If you are just starting, this article will definitely give you a good template to follow for on page SEO on your website. On page SEO is the base of the pyramid that you will continuously build onto with off page SEO in the future. Off page SEO has been proven to be more important since it is continuous, but without the right on page SEO, your website will definitely be held back. So, without any more introduction, lets just jump right into what you have to do for your on page SEO.
If you don’t have your keywords yet, that is definitely the first place to start. If you are just going to be doing on page SEO and never do any off page SEO, you are definitely going to have a problem ranking for anything other than low competition keywords. If you have an off page SEO plan as well, you can go for harder keywords. The best thing to do if you are just starting is aim for one hard keyword and a couple low competition keywords for the same page. I also recommend using Google keyword tool for your research, along with manually checking out the top 10 competition for each keyword. Sure, you can go out and buy a keyword research tool, but why waste the money when you can do everything yourself?
Now you have your keywords that you will use for the on page SEO. You will want to place the keywords in the title tag, meta description, and meta keywords for sure. Also, make sure your title tag doesn’t exceed the title tag character limit of the search engine you are planning to market for, usually Google. The content of the page is where you need to shift your focus now. While you can try and aim for a certain keyword density, staying in the range of 2-5% is usually good practice. Don’t overly place the keywords just to up your keyword density, which is also known as keyword stuffing. Keyword stuffing is pointless if you expect your website visitors to like your site! Make sure to throw some italic, bold, and h tags in there with the keywords as well!
Even though you probably think you did a great job, double checking will make your on page SEO even better. Instead of doing this step manually, I recommend using a site analyzer like the SEO Powersuite’s Website Auditor, which is a great piece of software to verify that on page SEO is good to go. The free or the paid version will work fine, with the paid version being more in depth. Which one you use is up to you! The good thing about the free version is that it gives enough information to fix things. If you don’t like the looks of this software, there are plenty of others out there that you can try out as well!
A few years ago, on page SEO used to be the only thing needed to rank for keywords. Unfortunately, off page SEO has become more important than ever now. However, if your competition has horrible on page SEO and the same exact off page SEO as you, you will outrank them for sure! For that reason, you never want to leave out on page SEO in your online marketing plan, especially if you are just starting out!
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