Are your trade show visuals working hard for your company?
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Graphics
Are your exhibition graphics working hard for your brand?
Remember to promote your products – Whatever combination of graphics and text that you decide on, make sure that they work together to showcase the features and benefits of your products/services. When someone walks up to your stand they should know immediately: who you are and what you do. Remember, you only have 3 seconds to captivate your target audience.
Remember to Boost your brand – When looking at your exhibition graphics, look at it from an all encompassing stand point, do your graphics: incorporate your logo, adhere to established branding guidelines, communicate your value proposition etc; all of these elements should be skilfully combined to lure in your target audience.
Make sure to maintain your company’s colour palette in not only your exhibition stand graphics but, it should carry through to flooring and furniture. If possible, repeat your logo on graphics that are visible from across the show floor, the aisle and even up close on staff name tags or clothing all the way through to giveaways. The average attendee needs to be reminded 6 separate times to distinctly remember your brand, so the more times your brand is at front and centre the more success you will have at driving brand memorability.
Stay on target
If you took a birds eye view of all of the places that your campaigns have appeared (both on and offline) your exhibition stand should be another channel to promote your campaigns. Make sure that you are openly communicating conversion points on your exhibition graphics such as your website and that your display is consistent with other display stands.
Learn more about Display Graphics or Portable counters
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