On Celebrities Wearing Famous Watches
With the born of the 1st wristwatch, the wristwatch has had thetparticular indissoluble bond with celebrities. It has become a common phenomenon to see celebrities wear famous watches attending a variety of activities, no matter commercial or non-commercial campaigns. It seems that the relationship between celebrities and famous brand watches has become more and more closer.
Tracing the history of celebrities wearing famous watches
In 1851, Queen Victoria bought a Patek Philippe enamel watch, decorated with diamonds, and together with a swing handle set with 13 diamonds inlaid with 18 K gold, which is extremely precious. This may be the first record about celebrities wearing well-known watches. At that time, celebrities always purchased famous watches with their own money, without other relationship except buyers and sellers.
With the development of society, the relationship between celebrities and well-known watches has tended to become more and more various.
Nowadays, people are caring more about their quality of life. As one aspect of showing the taste of life style, wearing watches turns to be more significant.
The influnce of celebrities wearing famous watches
In my eyes, celebrities wearing famous watches is a good phenomenon that makes both watch producers and celebrities win. For one thing, the famous watches can promote celebrity’s image with the impression of grace and elegance. For another, the watches celebrities wear have virtually become advertisements which will appeal to a lot of people who are fashion and luxury conscious.
Making celebrities stand out
Celebrities are always followed and photographed, wherever they go, so they always need to make a perfect appearance. Clothing and accessories must be carefully chosen. In addition, wearing a watch will show their lifestyle, because a watch tells a lot about a persons interests and personality. An elegant watch will show refinement and class about the person wearing it. This is the key reason why celebrities like to wear famous branded watches. Today, many famous people have their own favorite Swiss wristwatches, which are captivating in style and design, tasteful in style, and fine in top good quality.
Celebrities and Their Well-known Brand Watches
Leading Politicians and Their Watches
Russian actual Prime Minster Vladimir Putin is often a typical Swiss high-class watches admirer. His habit of wearing watch on the very right hand once led the very fashion of watches in Russian political circle. He adores the very brands Bregue and Blancpain.
Entertainment & Sports stars and Their Watches
Adrien Brod with Montblanc “timewalker”
The famous actor Adrien Brod, who has won Oscar the best actor for “The pianist”,is a big fan of Montblanc watches.
Making good marketing results
Nowadays, the stars usually attract much attention. Their very clothing and accessories can influnce the the trend of fashion. People are always wondering what watches do the hottest celebrities wear. The watches they actually wear can benefit a lot from the celebrity effect.
Besides famous people’s individual preferences of watches,usually, there are some methods for manufacturers to promote their products. The most common way is inviting a number of proper celebrities as their brand spokesmen.
Oscar actor George Clooney has become a member of Omega’s partners since 2007.
Another way of promoting timepieces is soft advertising,such as sponsoring stars’ watches at movie festivals and make their watches displayed on screen as an advertisement within the movie or TV show. It more attract more attention to the products with a short time.
At the 65th Venice Film festival, Chinese movie star Yi Huang dressed up with the latest released wristwatch, Master Twinkling Florale “decalque noire”, provided by Jaeger-LeCoultre.
In one word, celebrities wearing famous watches is a good phenomenon that makes both watch producers and celebrities win.
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