General Guidelines of Tri Fold Brochure Design
When preparing tri fold brochure design, one has to keep in mind that it is to grasp real consumers from regulars and also get them hooked to information it carries. Tri fold brochure is constructed on 8 1/2 x 11 sheet of paper, which is developed into a number of brochures having 3 panels on each of its side. Businesses use this type of design, because it can be mailed easily in standard #10 envelopes. Readers by simply glancing at a given pamphlet design and within the short time can be enticed easily. With such custom brochure design services, information on company and its services can be easily promoted.
Short simple messages on the piece of paper definitely helps, but a custom brochure design services definitely helps as it is a unique marketing tool for promotion, if proper guidelines are followed. These are few of the guidelines:
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A company has to speak directly to its customer.
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The content in the tri fold brochure design has to be structured correctly so that it interests the readers. In this context, headings and subheadings help a huge deal. These headings and sub-headings have to be properly placed so it entices the consumer.
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One of the main errors that often drive away the customers is use of jargon and acronyms. If the language is not for everyone to understand then it is not for the masses and the main purpose of any pamphlet design services is to bring in as many customers as possible.
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The layout of a tri fold brochure may be complex but it has to be properly met with.
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The first is the front cover. The content here is least and is meant for inviting readers to the information inside. Hence it has to be appealing and catchy. Many companies put their company logo and tag line in the cover.
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The second is the back cover. Usually the contact information is carried in this panel. However, it needs to be put in, in such a way so that it does not get lost.
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Inside panel is the most important panel of the tri fold brochure. The entire summary, the benefits and the idea is presented inside this most important panel.
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The forth is the inside three panel spread. Complete description of product as well as the company lies here.
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One should always start the content with one or two lines about the company and then try and introduce smartly what the company is trying to promote.
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Providing an entire list of the company profile or the services it provides, is a completely wrong approach.
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Words in the content have to be picked wisely. The description should be short. The approach should be selling.
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Tell you customers through the content and the images of the tri fold brochure design what they are expected to do after they receive the information. This is called the call of action. If any site or link would give them further detailed information then that should be given as well.
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